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Beko has recently launched an innovative online training platform, Beko Learning Academy, tailored for retailers and retail teams. This platform is designed to equip retail sales teams with in-depth knowledge of Beko’s product features, cutting-edge technologies, and brand advantages through interactive learning.

As a digital resource hub, Beko Learning Academy aims to enhance the professionalism of retail staff, enabling them to confidently communicate the value of Beko appliances to customers and thereby optimizing the overall shopping experience. The platform offers a diverse range of training courses, including interactive lessons, thorough product deep dives, and essential consumer insights, all customizable to individual learning preferences.
Retail staff can update their knowledge at their own pace, staying current with Beko’s latest innovations, which complements Beko’s in-store face-to-face training. Eddie Gaymer, National Sales Manager for Beko Australia & New Zealand, underscored the company’s commitment to providing customized training programs for retail partners. He said, “While we value hands-on training at Beko, we also understand the preciousness of time. That’s why we developed Beko Learning Academy: to provide quick and easy access to the most recent technological and product updates. Whether you have a few minutes between customers or wish to dive deep into product specifics, this platform makes learning effortless and efficient.”
Retail staff can join Beko Learning Academy by contacting their Beko account manager and following the enrollment procedure. To incentivize participation, the platform offers a special reward during the launch period: those who complete three training modules will receive a unique gift.
Furthermore, Beko Learning Academy is an integral part of Beko’s broader training ecosystem, which also includes in-store product presentations, hands-on demos, and Beko’s internal ‘Train the Trainer’ program. This ensures a consistent and efficient product message across all training courses, strengthening Beko’s brand presence in the market.

For more information on Beko Learning Academy, please contact your Beko Account Manager or visit the link(https://www.youtube.com/watch?app=desktop&v=eq8HG7RuyHA) provided.

Beko近期为零售商及零售团队打造了一款创新的在线培训平台——Beko Learning Academy。该平台旨在通过互动式学习，让零售销售团队深入了解Beko的产品特性、前沿技术及品牌优势。

Beko Learning Academy作为一个数字资源宝库，致力于提升零售员工的专业能力，使他们能够自信地向顾客传达Beko家电的价值，从而优化整体购物体验。平台提供了丰富多样的培训课程，包括互动式教学、深入的产品剖析以及重要的消费者洞察，这些课程均可根据个人的学习偏好进行定制。
零售员工可以自主掌控学习节奏，随时更新知识，紧跟Beko的最新创新步伐，这一特性完美补充了Beko的线下面对面培训。Beko澳大利亚与新西兰地区销售总经理Eddie Gaymer强调了公司为零售合作伙伴提供定制化培训方案的决心。他表示：“虽然Beko重视实战型培训，但我们同样理解时间对于每个人的宝贵。因此，我们开发了Beko Learning Academy，让零售员工能够快速便捷地获取最新的技术和产品信息。无论你是在接待顾客间隙的几分钟内进行学习，还是希望深入探究产品细节，这个平台都能让学习变得轻松高效。”
零售员工可通过联系其Beko客户经理加入Beko Learning Academy，并按照指引完成注册流程。为鼓励参与，平台在推广期间特别设置了奖励机制：完成三个培训模块的学员将获得精美礼品一份。
此外，Beko Learning Academy是Beko整体培训生态系统的重要组成部分，该系统还包括店内产品演示、实操演示以及内部“培训师培训”项目，确保所有培训课程传递出一致且高效的产品信息，进一步巩固Beko在市场上的品牌形象。
欲了解更多关于Beko Learning Academy的信息，请联系你的Beko客户经理或访问相关链接(https://www.youtube.com/watch?app=desktop&v=eq8HG7RuyHA)。

On March 21, 2025, at the Appliance & Electronics World Expo (AWE2025) in China, Midea, in collaboration with JD.com, unveiled the world’s first sideboard refrigerator, marking a new era in the refrigerator industry. With its ultra-thin 45cm depth and a spacious 427L capacity, this refrigerator is the first to bring fridge thickness into the “4” era, completely revolutionizing traditional refrigerator design and filling a gap in kitchen and dining space scenarios.

AWE2025 Midea New Fridge Launch

Innovative Design Leading the Scene Revolution

Zhao Guoyao, Chief Product Expert at Midea’s Refrigerator Division, stated that as consumer lifestyles evolve, the use scenarios for refrigerators have expanded from traditional kitchens to living rooms and dining areas. However, traditional refrigerators, typically over 60cm thick, cannot seamlessly integrate with 45cm-deep sideboards, leading to inefficient space utilization and compromised aesthetics. To address this, Midea leveraged technological innovation to introduce this ultra-thin sideboard refrigerator, which not only solves spatial issues but also enhances the overall aesthetic of home interiors.

Technological Breakthroughs for Ultra-Thin, High-Capacity Design

To achieve the 45cm ultra-thin design, Midea implemented several technological innovations. First, by relocating components such as the air duct evaporator from the back of the refrigerator to the middle beam, significant space was freed up at the rear. Second, the use of self-developed environmentally friendly VIP insulation material reduced the foam layer thickness to one-third of that in conventional refrigerators, maintaining insulation performance while significantly decreasing the body thickness. Additionally, Midea pioneered a micro high-efficiency compressor, reducing its size by 30% while increasing freezing capacity by 33%, ensuring the refrigerator remains highly efficient despite its slim design.

Fine-Tuned Compartmentalization Enhances User Experience

Midea’s sideboard refrigerator not only breaks new ground in thickness and capacity but also innovates in compartmentalization. Equipped with the All-Space Flexible Storage Technology, the refrigerator features 16 scientifically divided compartments, providing users with detailed storage guidance. The innovative foldable shelves allow flexible storage for bottles of varying heights, further enhancing user convenience.

Smart Purification Ensures Food Safety

To ensure the safety of stored food, Midea’s sideboard refrigerator is equipped with PST+ Smart Purification Technology, capable of removing over 200 harmful substances, including bacteria specific to Chinese household refrigerators, broad-spectrum bacteria, viruses, ethylene, odors, pesticide residues, and mold. This seven-in-one purification system ensures that users can enjoy safer food storage.

Future Outlook: Continuous Innovation

Wang Zhe, Head of Preservation Technology at Midea’s Refrigerator Division, mentioned that Midea has filed 46 patents related to this product, ensuring a balance between ultra-thin design, high performance, and large capacity. Moving forward, Midea will continue to invest heavily in R&D, focusing on preservation, energy efficiency, and purification technologies. By leveraging its global production base and talent pool, Midea aims to strengthen its competitiveness in the refrigerator industry.

The launch of the sideboard refrigerator not only represents a differentiated new category in a mature market but also reflects Midea’s deep understanding of consumer needs and industry trends. As Chinese households increasingly demand integrated home solutions and enhanced user experiences, Midea is poised to lead the industry’s innovative development through continuous technological and product advancements.

This press release highlights Midea’s groundbreaking sideboard refrigerator, emphasizing its innovative design, technological advancements, and future potential in the home appliance market.

2025年3月21日，在2025年中国家电及消费电子博览会（AWE2025）上，美的联合京东电器正式发布了全球首款餐边柜冰箱，标志着冰箱行业进入了一个全新的时代。这款冰箱以其全球最薄的45厘米厚度和427升大容量，首次将冰箱厚度带入“4”时代，彻底颠覆了传统冰箱的设计理念，填补了餐厨空间的场景空白。

AWE2025美的冰箱新品发布会

创新设计，引领场景革命

美的冰箱事业部首席产品专家赵国尧表示，随着消费者生活方式的改变，冰箱的使用场景已从传统的厨房扩展到客厅和餐厅。然而，传统冰箱的厚度通常超过60厘米，无法与45厘米深度的餐边柜完美融合，导致空间利用不充分且影响美观。为此，美的通过技术创新，推出了这款超薄餐边柜冰箱，不仅解决了空间问题，还提升了家居的整体美感。

技术突破，实现超薄高容

为了实现45厘米的超薄设计，美的在技术上进行了多项创新。首先，通过将风道蒸发器等部件从冰箱背部移至中梁位置，大幅释放了背部空间。其次，采用自研自产的环保VIP保温材料，使发泡层厚度减少为普通冰箱的三分之一，既保证了保温性能，又实现了箱体厚度的显著下降。此外，美的还首创了微型高能压缩机，体积缩小30%，冷冻能力提升33%，确保了冰箱在超薄设计下依然具备高效制冷能力。

精细化分区，提升用户体验

美的餐边柜冰箱不仅在厚度和容量上实现了突破，还在分区设计上进行了创新。通过搭载全空间灵动精储科技，冰箱内部实现了16区科学分区，为用户提供了精细化的存储指引。创新的折叠搁架设计，使得高矮瓶饮料可以灵活存放，进一步提升了用户的使用体验。

智能净化，保障食材安全

为了保障用户食材的存储安全，美的餐边柜冰箱还搭载了PST+智能净化技术，可去除200余种有害物质，包括中国家庭冰箱特有病菌、广谱菌、病毒、乙烯、异味、农残等，七效合一，确保用户入口更安心。

未来展望，持续创新

美的冰箱事业部保鲜技术负责人王喆表示，围绕这款产品，美的已经布局了46项专利，确保了超薄与高性能、高容量的兼得。未来，美的将继续加大研发投入，在保鲜技术、节能技术、净化技术等领域深耕，通过全球生产基地的布局和人才积累，全面提升在冰箱行业的竞争力。
此次发布的餐边柜冰箱，不仅是美的在成熟市场中打造出的差异化新品类，更是对消费者需求和行业趋势的深刻洞察。随着国内家庭对家居一体化和用户体验要求的不断提高，美的有望通过持续的技术和产品迭代，继续引领冰箱行业的创新发展。

On December 29, 2024, LG Electronics announced the launch of its second-generation LG SIGNATURE lineup at CES 2025. Presented under the “Live Beyond” theme, the new lineup highlights the brand’s ultra-premium positioning and technological innovations. This series integrates cutting-edge technology and sophisticated design to enhance user experience and create a more connected smart home environment.

The new LG SIGNATURE lineup continues its minimalist aesthetics and outstanding performance, incorporating AI-driven features and intuitive operation. The series includes the LG SIGNATURE French Door Refrigerator, Smart InstaView Microwave, Double Oven Induction Range, Dishwasher, Washing Machine, and Dryer. The French Door Refrigerator features a transparent T-OLED door panel that combines a touch interface and InstaView panel, integrated with the ThinQ™ Food Management System and an AI camera for food recognition and recipe suggestions. The Smart Microwave and Induction Range enhance cooking experiences through built-in cameras and Gourmet AI technology, offering even entertainment content.

The LG SIGNATURE Dishwasher and Washing Machine series represent significant advancements in design and functionality. The dishwasher features a concealed handle and QuadWash™ Pro technology, while the washing machine series utilizes AI DD™ 2.0 technology and inverter heat pump technology for precise fabric care and efficient low-temperature drying.

At CES 2025, LG will collaborate with Italian furniture brand Molteni&C to showcase these products in premium lifestyle spaces. The LG ThinQ ON AI Home Hub will demonstrate the convenience of smart home living to visitors.

2024年12月29日，LG电子宣布将在2025年国际消费电子展（CES 2025）上推出其第二代LG SIGNATURE产品线。此次发布会以“Live Beyond”为主题，展示了该公司超高端品牌的定位和技术创新。这一系列产品整合了前沿科技和精美设计，旨在提升用户体验并创造一个连接更紧密的智能家居环境。

新一代LG SIGNATURE产品线延续了其简约美学和卓越性能，加入了AI驱动功能和直观的操作。此系列包括LG SIGNATURE法式门冰箱、智能Instaview微波炉、双烤箱电感应炉、洗碗机、洗衣机及烘干机等产品。其中，法式门冰箱具备透明的T-OLED门板，集触控界面和InstaView面板于一身，同时嵌入了ThinQ™食材管理系统和AI摄像头，为用户提供食材识别、食谱建议等功能。智能微波炉和电感应炉则通过内置摄像头和Gourmet AI技术提升烹饪体验，甚至可以提供娱乐内容。

LG SIGNATURE洗碗机和洗衣机系列则在设计和功能上实现了重大突破。洗碗机采用了隐藏式把手和QuadWash™ Pro技术，洗衣机系列搭载AI DD™ 2.0技术和变频热泵技术，实现了精准的织物护理和高效的低温烘干。

在CES 2025上，LG将与意大利家具品牌Molteni&C合作，展示这些产品在高端生活空间中的套系化应用。同时，LG ThinQ ON AI家居中心将向参观者展示智能家居生活的便捷性。

The evolution of refrigeration technology has been a cornerstone of innovation in the home appliance industry. From traditional compressor systems to AI-driven hybrid cooling, Samsung has once again revolutionized the market with the integration of Peltier effect technology. This innovation delivers groundbreaking advancements in energy efficiency, temperature control, and environmental sustainability, enhancing the overall consumer experience.

The Peltier Effect: A Thermoelectric Phenomenon

Discovered in 1834 by French physicist Jean Charles Athanase Peltier, the Peltier effect describes a thermoelectric phenomenon where the junction of two different conductors or semiconductors absorbs heat on one side (cooling) and releases it on the other (heating) when an electric current flows through it.

Cooling Process

•	Heat Absorption at the Cold Side: When current flows through a Peltier module, the cold side absorbs heat, cooling the air inside the refrigerator.
•	Heat Dissipation at the Hot Side: The hot side expels the absorbed heat into the external environment through heat sinks or fans.

Temperature Control

•	Precision Regulation: Adjusting the electric current allows for precise temperature control, making Peltier modules ideal for temperature-sensitive storage applications.

Environmental Benefits

•	No Refrigerants Needed: Peltier cooling operates solely on electronic transfer, eliminating the need for traditional refrigerants like Freon, making it environmentally friendly and pollution-free.

Samsung’s Innovation in AI Hybrid Cooling

Samsung’s AI Hybrid Cooling technology masterfully combines traditional compressor systems with Peltier modules, optimized through AI algorithms to balance performance and energy efficiency.
1. Synergy Between Compressor and Peltier Modules
• The AI inverter compressor operates as the primary cooling system during normal conditions, ensuring low energy consumption.
• The Peltier module activates during peak cooling demands, such as when the door opens, delivering rapid and precise cooling to restore the internal environment.
2. AI-Driven Optimization
• Leveraging AI algorithms, the system dynamically adjusts operations based on user habits, such as door-opening frequency or restocking times, maintaining an ideal temperature consistently.
3. Improved Storage Efficiency and Capacity
• With no moving parts, the Peltier module frees up more internal space, increasing refrigerator capacity by 25 liters while also reducing operational noise.

Benefits for Consumers

Precise Temperature Control and Extended Freshness

The Peltier module’s precise temperature regulation significantly extends food freshness. Tests have shown meat stays fresh 1.4 times longer and fish 1.2 times longer compared to traditional refrigerators, catering to consumers who value quality food preservation.

Energy Savings and Cost Reduction

By delegating high-load cooling tasks to the Peltier module, the compressor experiences less strain, reducing overall energy consumption and lowering maintenance costs.

Sustainability and Environmental Impact

Samsung’s AI Hybrid Cooling technology addresses global energy efficiency and sustainability goals by reducing reliance on traditional refrigerants and optimizing energy use. This innovation supports environmentally conscious living while minimizing the product’s carbon footprint.

Looking Ahead: The Future of AI and Thermoelectric Cooling

The launch of Samsung’s AI Hybrid Cooling technology not only redefines the standards of refrigeration but also sets a template for smart upgrades in other home appliances. Combining the Peltier effect with AI technology is a significant step towards intelligent and sustainable refrigeration.

As consumer demand for energy efficiency, precise temperature control, and sustainability grows, AI Hybrid Cooling is poised to become the industry standard. Samsung has undoubtedly set a commendable benchmark through its technological innovation, leading the way in shaping smarter, more sustainable homes.

在家电领域，制冷技术的进步一直是推动行业创新的重要引擎。从传统压缩机制冷到如今的AI混合制冷，三星通过整合珀尔帖效应技术，为冰箱行业带来了颠覆性的变化。这项技术不仅在能源效率、温度控制和环保性能上取得了突破，还为消费者提供了更优质的使用体验。

珀尔帖效应：热电现象的核心原理

珀尔帖效应是1834年由法国物理学家Jean Charles Athanase Peltier发现的一种热电效应。当直流电流通过两种不同导体或半导体的接触点时，一侧会吸热（冷却），另一侧则放热（加热）。

制冷过程

•	冷端吸热：当电流通过珀尔帖模块的半导体材料时，冷端吸收热量，将冷空气释放到冰箱内部。
•	热端散热：热端则通过散热片或风扇等装置将热量排到外部环境。

温度控制

•	精确调节：通过调整电流的大小，可以实现冷端温度的精确控制。这种能力使珀尔帖技术特别适合用于对温度敏感的食品或药品存储场景。

环保特性

•	无制冷剂：珀尔帖制冷完全基于电子转移，无需使用传统的氟利昂等制冷剂，既环保又无污染。

三星AI混合制冷技术的创新

三星的AI混合制冷技术融合了传统压缩机和珀尔帖模块的优势，通过AI算法的优化，在性能与能效之间达到了完美平衡。
1. 压缩机与珀尔帖的协同作用
• 在日常使用中，AI变频压缩机作为主要冷却设备，保持低能耗运行。
• 当检测到高峰冷却需求时，例如门打开后温度上升，珀尔帖模块迅速启动，通过精确调节温度，快速恢复内部环境。
2. AI驱动的智能优化
• AI算法会根据用户的使用习惯（如开门频率、放入新食材的时间）动态调整压缩机和珀尔帖模块的协作方式，确保始终保持最佳温度。
3. 提升储存效率与容量
• 与传统设计相比，珀尔帖模块的无机械结构特性释放了更多内部空间，使冰箱容量增加了25升，同时降低了噪音。

技术优势与消费者利益

精确控温延长保鲜期

珀尔帖模块的高精度温控性能在食品保鲜方面表现卓越。例如，在实际测试中，肉类可以多保鲜1.4倍，鱼类可以多保鲜1.2倍。这对于注重饮食品质的消费者而言，是一项不可忽视的优势。

降低能耗与运营成本

由于珀尔帖模块在高峰负载时承担了大部分冷却任务，压缩机的工作强度显著降低。这种分工协作减少了总体能耗，也降低了设备的维护成本。

环保与可持续发展

通过减少传统制冷剂的使用和优化能源效率，三星的AI混合制冷技术积极响应了全球节能减排的号召。它不仅降低了产品的碳足迹，还对消费者倡导可持续生活方式起到了推动作用。

##展望未来：AI与热电技术的结合

三星AI混合制冷技术的推出不仅重新定义了冰箱行业的技术标准，也为其他家电产品的智能化升级提供了模板。珀尔帖效应与AI技术的结合，是冰箱行业迈向智能化和环保化的重要一步。
可以预见，随着用户对能源效率、精准温控和可持续性的需求不断增加，AI混合制冷将成为未来冰箱行业的主流趋势。而三星无疑通过其技术创新，树立了一个令人敬佩的行业标杆。

In the competitive world of home appliances, the Hisense HRCD640 Series stands as a testament to cutting-edge innovation, elegant design, and user-centric functionality. Launched in Australia on September 30, 2024, this series marks a milestone as Hisense’s first-ever Dual Ice Maker refrigerator, offering unmatched flexibility and convenience. Available in three stunning versions, the HRCD640TBW (Dual Ice Maker + Finish Dark Stainless Steel), HRCD640TSW (Dual Ice Maker + Stainless Steel), and the HRCD640BW (Dark Stainless Steel base model), this range caters to diverse lifestyle needs.

Unparalleled Ice-Making Capabilities

The HRCD640TBW and HRCD640TSW models bring the luxury of Dual Ice Makers, capable of producing two types of ice—cubed and nugget—simultaneously. Whether you’re hosting a party or preparing refreshing drinks for the family, these refrigerators ensure you never run out of ice. With UV Water Treatment Technology, the water and ice you consume are purified to eliminate 99.99% of bacteria, offering clean, safe hydration without the need for replaceable filters.

Space That Fits Your Lifestyle

At 640L capacity, the HRCD640 Series offers ample room for every grocery need. Its four-door design ensures you can organize and access your items effortlessly, while features like the Sliding Shelf and Cantilever Shelves provide customizable storage for tall bottles, layered cakes, or large pots. Gone are the days of constant rearranging—this refrigerator adapts to you, not the other way around.

Customizable Zones for Freshness

The My Fresh Choice Zone takes versatility to the next level, allowing you to switch between fridge and freezer modes with temperatures ranging from -20°C to +5°C. This flexibility ensures your food stays fresh and flavorful, no matter its storage requirements. The Triple Temperature Zone further prevents odour mixing between compartments, keeping your ingredients fresher for longer.

Energy Efficiency with Style

All models in the HRCD640 Series boast an impressive 4.5-star energy rating, making them as efficient as they are stylish. Incorporating inverter technology and vacuum insulation panels, these refrigerators consume minimal energy while delivering whisper-quiet performance.

Smart Living at Your Fingertips

With ConnectLife App integration, managing your refrigerator has never been easier. Adjust temperature settings, monitor food freshness, and control your appliance remotely—whether you’re at home or on the go.

Elegant Design That Enhances Any Kitchen

The HRCD640 Series combines premium flat door design, recessed handles, and high-quality finishes in Dark Stainless Steel or Stainless Steel, making it the centerpiece of any modern kitchen. This is a refrigerator that doesn’t just store your food—it elevates your living space.

For those seeking an elegant yet practical solution, the HRCD640BW base model delivers the same luxurious design and spacious storage without the dual ice-making or UV water treatment features, providing a more accessible price point while maintaining exceptional functionality.

Affordable Excellence

With prices starting at $2,099 for the HRCD640BW, and $2,499 for the HRCD640TBW and HRCD640TSW, the HRCD640 Series offers premium features at a competitive price.

Upgrade your home today with the Hisense HRCD640 Series, where cutting-edge technology meets timeless elegance.

在竞争激烈的家电市场中，海信HRCD640系列冰箱以尖端创新、优雅设计和以用户为中心的功能性脱颖而出。该系列于2024年9月30日在澳洲上市，是海信的首款双制冰机冰箱，为用户提供了前所未有的灵活性和便利性。该系列包括三个版本：HRCD640TBW（双制冰机+深色不锈钢）、HRCD640TSW（双制冰机+不锈钢）和HRCD640BW（基础款深色不锈钢），满足不同生活方式的需求。

双制冰技术，无与伦比

HRCD640TBW和HRCD640TSW型号搭载双制冰机，能够同时制作方块冰和颗粒冰，无论是举办派对还是为家人准备饮品，这款冰箱都能确保冰块充足。配备的UV水净化技术能去除99.99%的细菌，为您提供纯净健康的饮用水，无需更换过滤器。

宽敞空间，适应生活所需

640升大容量为您的所有食品储存需求提供了充足的空间。其四门设计使您可以轻松整理和获取物品，而滑动搁板和悬臂式搁板等功能让高瓶、分层蛋糕或大锅都能轻松存放。摆脱频繁整理的烦恼，这款冰箱根据您的需求灵活调整。

个性化储存新鲜

My Fresh Choice独立空间进一步增强灵活性，温度可在**-20°C到+5°C**之间自由调节，满足不同食材的储存需求，确保食物持久新鲜。三温区独立控制有效防止冰箱和冷冻室之间的气味混合，让每种食材始终保持原味。

节能环保，低碳生活

HRCD640系列的所有型号均拥有令人印象深刻的4.5星能效评级。得益于变频技术和真空绝热板，冰箱能效更高且运行更安静。

智能家居尽在掌控

通过ConnectLife App，您可以随时随地远程调整冰箱温度、监控食品新鲜度，极大提升生活便利性。

优雅设计，点亮厨房

HRCD640系列结合高级平面门设计、隐藏式把手和高质量不锈钢外观，无论是深色还是亮色，都能成为现代厨房的点睛之笔。这不仅仅是一台冰箱，更是生活方式的提升。
对于追求优雅且实用解决方案的用户，HRCD640BW基础款在没有双制冰机和UV净化功能的情况下，仍然提供了豪华的设计与宽敞的储存空间，以更亲民的价格点满足您的需求。

卓越性价比

HRCD640系列售价从**$2,099起（HRCD640BW），高配版HRCD640TBW和HRCD640TSW定价为$2,499**，以具有竞争力的价格提供顶级功能。

选择海信HRCD640系列，让尖端科技与经典优雅完美结合，为您的家居生活注入全新活力！

In recent years, the home appliance industry has witnessed the rise of a new business model: home appliance leasing services. This paradigm shift from traditional product sales to subscription-based services aims to meet consumers’ growing demand for flexibility and customization. Both LG Electronics and Samsung Electronics have actively promoted leasing services in 2023 and 2024, showcasing their market foresight and the potential of this emerging business model.

A manager explains the "AI Subscription Club" to visiting customers at the Samsung Store in Seocho-dong, southern Seoul. (Samsung Electronics)

Drivers of Home Appliance Leasing

1. Flexibility and Cost Optimization:
   Appliance leasing reduces the upfront financial burden on consumers, especially in the high-cost smart appliance sector. LG and Samsung’s rental plans allow monthly payments while offering product upgrades, maintenance, and repairs. This appeals particularly to consumers who want access to the latest technology without the hefty upfront cost.
2. Market Competition and Profit Pressure:
   Price wars led by Chinese brands have squeezed profit margins in the traditional retail market. Leasing services enhance product value through added features like AI diagnostics and remote maintenance while bypassing hefty retailer commissions. LG’s subscription business, for instance, boasts a profit margin of over 10%, compared to the 7% margin of its traditional business.
3. Smart Home and Ecosystem Development:
   Leasing services also facilitate the creation of smart home ecosystems. LG’s ThinQ platform offers personalized functionalities, while Samsung’s SmartThings platform powers its AI Subscription Club. This not only integrates appliances into consumers’ daily lives but also strengthens brand loyalty and engagement.

Future Trend Predictions

1. Growth of the Subscription Economy:
   Inspired by subscription models popularized by Netflix and Spotify, home appliance leasing is gaining traction. By allowing flexible service terms and packages, consumers enjoy greater freedom while companies secure a steady revenue stream. LG and Samsung’s global expansion plans into markets like Australia, Europe, and the US underscore the broad potential of this trend.
2. Technological Innovation and Differentiation:
   As AI becomes more prevalent, smart appliances are evolving from standalone hardware to integrated service hubs. LG’s washing machines, for example, use ThinQ to enable feature updates, while Samsung’s AI Subscription Club offers detailed monthly diagnostics. These innovations elevate leasing from mere “renting” to high-value intelligent services.
3. Intensified Competition and Diverse Needs:
   Competition between Samsung and LG in subscription services has intensified. Samsung has introduced One UI and AI subscription services, while LG continues to optimize WebOS and expand its subscription product portfolio. Future market dynamics may see even more personalized and value-added services, such as housekeeping subscriptions and grocery deliveries.

Potential Challenges

Despite its promising outlook, the leasing model carries risks. Firstly, it requires companies to invest more in logistics and maintenance, which could impact profit margins. Secondly, consumer concerns over data privacy might hinder the adoption of smart services. Lastly, balancing leasing services with traditional retail sales remains a challenge.

Conclusion

The appliance leasing services introduced by LG and Samsung are not just strategic adjustments but also innovative responses to market demand. With the growing popularity of the subscription economy, the widespread application of AI technology, and the proliferation of smart homes, home appliance leasing services are poised to become a mainstream trend in the future appliance market.

近年来，家电行业呈现出新的商业模式趋势，家电租赁服务正成为市场焦点。这种模式从传统的产品销售转向基于订阅的业务，旨在满足消费者对灵活性和定制化的需求。LG电子与三星电子分别于2023年和2024年大力推动家电租赁服务，不仅展示了企业对市场变化的敏锐洞察，也揭示了这一商业模式的潜力。

一位运营经理在首尔南部的三星商店向到访客户解释“AI订阅俱乐部”。（三星电子）

家电租赁服务的驱动力

1. 灵活性和成本优化：
   家电租赁通过分期支付模式减少了消费者的初始支出，特别是在价格较高的智能家电领域。例如，LG和三星提供的租赁方案允许消费者按月支付费用，同时享受产品升级、维护和维修等附加服务。这种方式特别吸引那些希望使用最新技术但又不愿意一次性支付高额费用的消费者。
2. 市场竞争与利润压力：
   中国品牌在家电市场的价格战，使LG和三星的传统零售利润空间受到挤压。租赁模式通过附加服务（如AI诊断、远程维护）提升了产品的价值，同时避免了零售商高昂的销售佣金，从而提高了企业的利润率。根据LG的财务数据，其订阅业务的利润率达10%以上，高于其传统业务的7%。
3. 智能家居与生态系统构建：
   租赁服务的另一个显著优势是助力企业构建智能家居生态系统。LG通过ThinQ平台提供个性化功能，三星则利用SmartThings平台提供AI订阅俱乐部服务，进一步绑定用户，提升客户黏性。这不仅推动了家电联网技术的发展，也让品牌在消费者日常生活中占据更多份额。

未来趋势预测

1. 订阅经济的增长：
   类似于Netflix和Spotify等企业推动的订阅经济模式，家电租赁正在吸引越来越多的消费者。通过灵活选择服务期限和套餐，消费者享受了更大的自由度，而企业则通过长期订阅锁定了稳定收入来源。LG和三星的全球扩展计划（如进入澳大利亚、欧洲和美国市场）进一步显示这一趋势的广阔前景。
2. 技术创新与差异化：
   随着AI技术的普及，智能家电正从单纯硬件销售向服务集成化方向发展。例如，LG的洗衣机通过ThinQ实现功能更新，而三星的AI订阅俱乐部提供详细的月度设备诊断报告。这些创新让订阅服务不仅是“租赁”，更成为高附加值的智能服务。
3. 竞争加剧与差异化需求：
   三星与LG在订阅服务领域的竞争已经白热化。三星推出One UI与AI订阅服务，而LG则通过优化WebOS和扩大订阅产品范围巩固市场地位。未来，市场或将出现更多定制化和增值服务，如家政服务订阅、食品配送等，从而满足消费者日益复杂的需求。

潜在挑战

尽管家电租赁模式前景可期，但仍存在潜在风险。首先，订阅模式需要企业在物流和维护方面投入更多资源，其成本可能影响利润率。其次，消费者对数据隐私的担忧可能对智能服务的推广构成阻碍。最后，如何平衡租赁服务与传统零售业务之间的关系，也将成为企业需要解决的问题。

总结

LG和三星的家电租赁服务不仅是行业内的战略调整，更是一种顺应市场需求的创新模式。随着订阅经济的深入人心、AI技术的广泛应用以及智能家居的普及，家电租赁服务极有可能成为未来家电市场的主流趋势。

Hisense has been announced as the first Official Partner of the FIFA Club World Cup 2025™, underscoring its position as a global leader in consumer electronics and sports marketing. This partnership highlights Hisense’s dedication to innovation and globalization while strengthening its seven-year relationship with FIFA.

Strengthening Ties with FIFA

Since its initial collaboration in 2017, when Hisense became the first Chinese consumer electronics brand to sponsor the FIFA World Cup™, this partnership marks a new chapter in their relationship. By supporting the FIFA Club World Cup™, Hisense is set to offer fans an enhanced and innovative tournament experience. Scheduled to begin in June 2025 in Miami, this event will unite 32 of the world’s best clubs, making it the most inclusive club competition in football history.

FIFA President Gianni Infantino commented, “Hisense’s commitment to innovation aligns perfectly with our vision for this tournament. This collaboration will bring unique opportunities for fans to engage with the game, while establishing a technological foundation for the FIFA Club World Cup to thrive.”

Hisense’s Global Vision and Technological Innovation

Operating in over 160 countries, Hisense’s strategy focuses on intelligent and sustainable product development. As part of this partnership, Hisense will showcase its latest advancements, including AI televisions powered by the independently developed “Xinghai Large Model.” These AI TVs offer continuous smart upgrades, significantly enhancing user experience and market competitiveness.

Hisense Group Chairman Jia Shaoqian remarked, “As the Official Partner, we are committed to showcasing the champion spirit through advanced technology. The FIFA Club World Cup™ represents a dialogue between champions, perfectly aligning with Hisense’s brand mission to become a world-class enterprise.”

Redefining Fan Engagement and Tournament Experience

Beyond technological support, Hisense branding will feature prominently in critical areas such as video operation rooms and pitchside screens, connecting fans more closely to the tournament. This partnership not only elevates the tournament’s brand appeal but also highlights Hisense’s unique value in global sports marketing.
Through its participation in the FIFA Club World Cup™, Hisense continues to combine innovation with sports, shaping a global brand image centered on technology and user-centricity.

海信宣布成为 2025 年 FIFA 世界俱乐部杯™ 的首位官方合作伙伴，这一举措巩固了其作为全球顶尖消费电子品牌在体育营销领域的重要地位，同时展现了其在全球化和技术创新方面的持续努力。

深化与 FIFA 的合作

自 2017 年起，海信与 FIFA 的合作便已开启，成为首家赞助 FIFA 世界杯的中国消费电子品牌。本次合作标志着双方关系的进一步深化，海信将通过支持全新 FIFA 世界俱乐部杯™，为全球球迷提供更创新、更互动的赛事体验。该赛事将于 2025 年 6 月在迈阿密开幕，吸引来自六大洲的 32 支顶级俱乐部，成为历史上最包容的全球俱乐部赛事。
FIFA 主席詹尼·因凡蒂诺表示：“海信致力于技术创新，与我们对本赛事的愿景高度契合。这次合作不仅将为球迷提供独特的互动方式，还会为世界俱乐部杯™奠定以技术和创新为核心的基础。”

海信的全球化愿景与技术创新
作为一家在 160 多个国家开展业务的企业，海信秉持智能化与环保发展的理念。本次合作中，海信不仅通过其 AI 电视系列为赛事提供技术支持，还将展示其在电视和家电领域的最新研发成果。特别是其独立开发的“星海大模型”技术，使 AI 电视具备持续智能升级的能力，大幅提升用户体验。
海信集团董事长贾少谦表示：“作为官方合作伙伴，我们将通过先进技术为 FIFA 世界俱乐部杯™ 带来更多可能。赛事是顶级俱乐部的巅峰对话，彰显了冠军精神，这与海信追求卓越的品牌愿景完美契合。”

重新定义球迷互动与赛事体验

除了技术支持，海信的品牌还将在比赛场地、视频操作室和场边屏幕等关键位置广泛展示，旨在通过技术将球迷更紧密地与赛事连接。这次合作不仅提升了赛事的品牌吸引力，也展示了海信在全球体育营销中的独特价值。
通过参与 FIFA 世界俱乐部杯™，海信继续将创新与体育紧密结合，塑造出一个以技术为核心、以用户为中心的全球品牌形象。

2024/12/18,LG Electronics has fully opened the API of its LG ThinQ platform, marking a new milestone in smart home innovation. By combining openness, artificial intelligence, and IoT technology, LG empowers developers to create personalized and intelligent living scenarios while offering multi-tiered solutions for individual users and enterprise partners.

1. Empowering Developers with ThinQ API
   LG introduced a dedicated developer platform (smartsolution.developer.lge.com) offering two versions of the ThinQ API: for individual users and business partners. The individual version enables users to connect and control 26 types of LG AI appliances, including refrigerators and washing machines, via global smart home platforms like Home Assistant. This opens up infinite possibilities for personalized home automation scenarios.
   The business version focuses on residential and office building management. For example, residents can reserve shared laundry facilities through building management apps, while administrators can monitor environmental data using LG’s sensor technology for rapid issue resolution. This toolkit brings efficiency and convenience to smart communities and workplaces, enhancing LG’s competitiveness in the enterprise market.

2. Expanding IoT Ecosystem Through Athom Acquisition
   LG’s acquisition of Athom, a leading smart home platform company, extends its IoT connectivity capabilities. Athom’s Homey platform supports over 50,000 IoT devices and offers approximately 1,000 apps for controlling products from brands like Philips and Aqara. By integrating Homey’s open ecosystem into the LG ThinQ On AI home hub, LG achieves broader device compatibility, creating a highly connected and intelligent home environment.

3. AI and Open Ecosystems Enhance User Experience
   Through the ThinQ AI platform, LG is committed to building an AI-driven smart home. The system better understands user needs, offering solutions like space optimization and automated living scenarios. This not only elevates user experience but also positions LG appliances as key drivers in smart home ecosystems.

4. Strategic Significance: A Future of Openness and Collaboration
   LG’s strategy of opening the ThinQ API and integrating Athom’s ecosystem represents a shift from closed-brand systems to cross-platform collaboration. Whether addressing personalized needs of smart home enthusiasts or enterprise applications, LG’s strategy reflects deep market insights. By embracing openness, LG accelerates technological innovation while establishing a differentiated edge in the global market.

Conclusion

LG’s ThinQ API opening and Athom acquisition bring new possibilities to the smart home sector. By integrating AI and IoT technologies, LG empowers developers to create smarter scenarios and meets diverse demands from personalization to enterprise-level applications. This strategy highlights LG’s vision for the future of smart homes: human-centered, interconnected, and driven by openness, collaboration, and technology.

2024年12月18日，LG Electronics 宣布全面开放其 LG ThinQ 平台的 API 接口，标志着智能家居领域的创新步入新阶段。通过将开放性、人工智能与物联网技术深度结合，LG不仅赋能开发者创造更具个性化和智慧化的生活场景，还为个人用户和企业合作伙伴提供了多层次的解决方案。

1. 开放ThinQ API，赋能开发者
   LG 推出了专门的开发者平台（smartsolution.developer.lge.com），提供两种版本的 ThinQ API：面向个人用户和企业伙伴。个人版 API 支持用户通过全球主流智能家居平台（如 Home Assistant）连接和控制包括冰箱、洗衣机在内的 26 种 LG AI 家电，为个性化家庭自动化场景提供无限可能。
   企业版 API 则专注于住宅或办公楼管理。例如，居民可通过大楼管理应用预约公用洗衣设备，管理员则可使用 LG 的传感器技术监测环境数据并迅速响应异常。这种工具集为智能社区和办公环境带来了高效与便利，也强化了 LG 家电在企业级市场的竞争力。

2. 收购 Athom，构建强大的 IoT 生态系统
   LG 收购了知名智能家居平台公司 Athom，以拓展其物联网连接能力。Athom 的 Homey 平台目前支持超过 50,000 种 IoT 设备，并拥有约 1,000 款可控制飞利浦、Aqara 等品牌设备的应用程序。通过将 Homey 的开放生态系统融入 LG ThinQ On AI 家庭中心，LG 实现了更加广泛的设备兼容性，为用户创造了高度连接化和智能化的家居环境。

3. 开放生态与AI结合，提升用户体验
   通过 ThinQ AI 平台，LG 致力于构建基于生成式人工智能的智慧家庭。系统可以更好地理解用户需求，提供如空间优化、生活场景自动化等解决方案。这不仅提升了用户体验，也将 LG 家电定位为智能家居生态系统的核心推动力。

4. 战略意义：开放与协作的未来
   LG 通过开放 ThinQ API 和整合 Athom 的生态平台，推动了从单一品牌闭环到跨平台协作的转变。无论是针对智能家居爱好者的个性化需求，还是企业用户的场景化应用，LG 的战略都表明其深刻洞察了市场需求。开放生态不仅加速了技术创新，也让 LG 在激烈的全球市场中确立了差异化优势

总结

LG 的 ThinQ API 开放和 Athom 收购为智能家居领域带来了新可能。通过整合 AI 和 IoT 技术，LG 不仅赋能开发者创造更智能的场景，还满足了用户从个性化到企业级的多样需求。这一战略充分展现了 LG 对智能家居未来的愿景：以开放、协作和技术为核心，打造人性化、互联化的智慧生活空间。

Haier Group’s home appliance brands (Haier and Fisher & Paykel) have embraced collaborations with architects and designers as a cornerstone of their marketing strategy. By deeply integrating their appliances into high-end home designs, they elevate both functionality and aesthetic appeal, positioning the brand as a lifestyle creator rather than merely a utility provider.

Partnerships with Architects to Set New Standards in Home Design

Haier, through collaborations with @the_good_day_house and @al_and_imo, showcases the versatility and adaptability of its Switch Zone™ technology within thoughtfully designed daily life settings, emphasizing both functionality and style.

Fisher & Paykel’s collaboration with Natasha Markham, director of MAUD architecture studio, highlights how appliances seamlessly complement modernized family spaces. Natasha’s renovation of her heritage villa integrated Fisher & Paykel’s embedded appliances into newly designed, open-flow spaces, enhancing usability and fostering connections. This blend of design and technology exemplifies the brand’s focus on quality living.

• High-End Experience Centers Drive Design Integration
  Partnering with architect Clare Cousins, Fisher & Paykel created the Melbourne Experience Centre, showcasing various kitchen styles and refined embedded appliance solutions. From Minimalist to Professional kitchen archetypes, the center appeals to consumers who value aesthetics and a premium lifestyle, demonstrating the synergy of design and technology.

• Win-Win Strategy for Brand, Designers, and Consumers
  By collaborating with architects and designers, Haier and Fisher & Paykel present their products as indispensable components of contemporary home design. This approach not only enhances the brand’s image but also communicates a deep understanding of consumer lifestyles, transforming appliances from mere functional tools into integral elements of aspirational living.

Haier Group strategically integrates their products into sophisticated living scenarios through partnerships with architects and designers. This approach not only reinforces the brand’s premium image but also positions their appliances as central to modern home solutions, meeting the growing demand for personalized and high-quality lifestyles. This strategy sets a differentiated competitive edge in the global market.

海尔系家电（Haier 和 Fisher & Paykel）近期的市场推广战略集中于与建筑师和设计师合作，通过家电与高端家居设计的深度融合，全面展现产品的功能与设计美学。这种创新推广方式，将品牌定位从实用工具扩展到生活方式的缔造者。

携手建筑师，打造家居设计新标杆

Haier 通过与 @the_good_day_house 和 @al_and_imo 的合作，借助设计师的视角，在日常生活场景中展示了其 Switch Zone™ 技术的灵活性与适应性，凸显家电在家庭生活中的设计感与实用性。

Fisher & Paykel 则通过与 MAUD 建筑事务所总监 Natasha Markham 的合作，展现家电如何契合精心改造的现代家庭空间。Natasha 在修复遗产别墅时，将 Fisher & Paykel 的嵌入式家电融入新的开放式空间设计中，提升了生活区域的流动性与使用体验。这种“设计+功能”的结合，不仅为家庭增添现代感，也彰显了品牌对生活品质的关注。

• 高端体验中心与设计联动
  Fisher & Paykel 与建筑师 Clare Cousins 合作，打造墨尔本体验中心，展现了多种厨房风格及细节优化的嵌入式家电解决方案。从极简风到专业风的厨房原型，品牌通过这些真实场景化展示，吸引了注重审美和高品质生活的消费者。

• 多方共赢的品牌策略
  通过与建筑师和设计师的合作，品牌不仅展示了产品的技术领先性和艺术美感，还将家电塑造为整体家居设计中不可或缺的一部分。这种推广方式，不仅提升了品牌形象，也让消费者感受到品牌对其生活方式和价值观的深刻理解。

海尔系家电通过与建筑师和设计师的合作，将产品融入精致生活场景中，不仅强化了品牌的高端形象，更推动了家电从功能性产品向整体家居解决方案的重要角色转型。这种策略满足了消费者对个性化、高品质生活的追求，同时在全球市场竞争中树立了差异化优势。

Midea Australia has recently made significant strides in sports marketing, forging partnerships with the Perth International Football Cup and the National Basketball League (NBL), showcasing its ambition to boost brand influence in the region.

As a global leader in home appliances, Midea has been named the official Whitegoods sponsor of the Perth International Football Cup. This tournament will take place from August 28 to September 1, 2024, in Perth and will feature elite teams from the Women’s Super League, including Manchester City, West Ham United, Leicester City, and France’s Paris Saint-Germain. This marks the first time these world-class teams will visit Australia, underscoring a key milestone in the global growth of women’s football. Christie Yuen, Midea’s Marketing Manager for Australia and New Zealand, stated, “By supporting this international event, Midea reaffirms its commitment to championing women’s sports while laying the foundation for its long-term growth in Australia.”

In addition, Midea has become an official partner of the National Basketball League (NBL). For the remainder of the season, Midea branding will appear in NBL courts in Tasmania, Illawarra, and Adelaide. NBL Chief Commercial Officer Adam Richardson said, “We’re thrilled to welcome Midea to the NBL family. Together, we aim to drive the league’s ongoing growth and success.”

Jason Zhao, General Manager of Midea Australia and New Zealand, said, “The NBL’s dynamic energy aligns perfectly with Midea’s vision. Through this partnership, we aim to connect with families across Australia and New Zealand, from the excitement of game day to the daily convenience of smart appliances.”

Midea branding will debut in Round 12 during the matches between Melbourne United and Illawarra Hawks and South East Melbourne Phoenix and Melbourne United. This partnership promises to elevate Midea’s brand exposure while fostering closer connections with consumers in the region.

Midea Australia offers a wide range of home and building technology solutions, including award-winning HVAC systems and smart home appliances such as air conditioners, washing machines, refrigerators, and dishwashers, all designed to deliver innovation and convenience to users.

美的澳洲公司近期在体育营销领域频频发力，先后与珀斯国际足球杯和澳大利亚国家篮球联赛（NBL）达成合作，展现出推动品牌影响力提升的雄心。

作为全球家电巨头，美的宣布成为珀斯国际足球杯的官方白电赞助商。这一赛事将于2024年8月28日至9月1日在珀斯举行，汇集了来自女子超级联赛的曼城队、西汉姆联队、莱斯特城队以及法国巴黎圣日耳曼队。这是这些国际顶级球队首次访问澳洲，也是女子足球全球发展的重要一步。美的集团澳新市场营销经理Christie Yuen表示，“美的通过支持这一国际赛事展现了对女子体育事业的承诺，同时也为品牌在澳洲市场的长远发展奠定基础。”

与此同时，美的还成为澳大利亚国家篮球联赛的官方合作伙伴。本赛季余下的比赛中，美的品牌标识将亮相塔斯马尼亚、伊拉瓦拉以及阿德莱德的NBL球场。NBL首席商务官Adam Richardson对此表示，“美的加入NBL大家庭是令人振奋的，我们将共同推动联盟的持续增长。”

美的澳新总经理Jason Zhao表示，“NBL充满活力的品牌形象与美的的愿景高度契合。通过此次合作，我们希望从比赛日的激情到智能家电带来的日常便利，创造更多与澳洲和新西兰家庭连接的机会。”

此外，美的的标识将出现在12轮NBL比赛中，包括墨尔本联队与伊拉瓦拉鹰队以及东南墨尔本凤凰队的主场赛事。通过这一合作，美的不仅能够提升品牌曝光，还将进一步拉近与澳洲和新西兰消费者的距离。

美的澳洲公司提供多样化的家居及建筑技术解决方案，从获奖的HVAC系统到智能家电，覆盖空调、洗衣机、冰箱和洗碗机等领域，致力于以创新科技服务用户。