Appliance Industry News Brief: Mid-June 2025 Update

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A roundup of key developments in the Australian appliance industry from mid-June 2025.

  • ASKO Restructures Sales Team: ASKO has appointed former Miele executive Josh Hall as its new National Sales Manager for retail. The move aims to support business growth and strengthen its go-to-market strategy.

  • De Dietrich Enters Australia with Flagship Store: French luxury brand De Dietrich has officially launched in Australia, opening its first flagship “Experience Centre” in Rozelle, Sydney, to build its premium market presence.

  • Beko’s Strategic “Reset”: Beko held its mid-year conference themed “RESET TO RISE” to realign its strategy in a tough market, emphasizing agility, retailer support, and brand belief to drive new momentum.

  • Midea Expands Football Partnership: Midea is now a Global Supporter of the Asian Football Confederation’s (AFC) national team competitions, including the upcoming AFC Women’s Asian Cup Australia 2026.

  • LG’s Ambitious HVAC Goal: LG Electronics ANZ has announced a bold target to double its sales in the heating, ventilation, and air conditioning (HVAC) sector by 2030, signaling a major strategic focus.

  • Samsung Debuts 32-Inch E-Paper: In an Australian first, Samsung has launched a 32-inch color e-paper display. This energy-efficient digital signage is designed for commercial use, displaying content without using power.

  • e&s Opens First Store Under JB Hi-Fi: Appliance specialist e&s has opened its first new store since being acquired by JB Hi-Fi. The new showroom is located in Epping, Victoria.

  • Mitsubishi Electric Honours Top Dealers: Mitsubishi Electric Australia celebrated its top-performing dealers at the 2025 Diamond Dealer Awards, hosting the exclusive event in Fiji to recognize their achievements.

  • Beko Supports Cancer Council Fundraiser: Beko Australia is sponsoring the “Dos Amigos” team in the 2025 Spring Shitbox Rally, a major independent fundraiser that challenges teams to drive cheap cars across the outback for the Cancer Council.

  • Omega Launches “Win It Back” Promotion: Omega Appliances has launched a new 10-week retail promotion, offering customers who purchase eligible products the chance to win back the value of their purchase.

2025年6月中旬澳大利亚家电行业重点动态汇总。

  • **ASKO调整销售架构**：ASKO任命前美诺（Miele）高管Josh Hall为其新的全国零售销售经理，旨在推动业务增长并加强其市场策略。

  • **法格（De Dietrich）开设旗舰店进入澳洲**：法国奢侈品牌法格（De Dietrich）正式登陆澳大利亚，在悉尼开设了首家旗舰”体验中心”，以建立其在高端市场的地位。

  • **Beko举行战略”重启”会议**：Beko举办了以”重启以崛起”为主题的年中会议，旨在艰难市场中调整战略，强调敏捷性、零售商支持和品牌信念以注入新动力。

  • **美的扩展足球合作**：美的成为亚洲足球联合会（AFC）国家队赛事的全球支持伙伴，合作范围包括即将在澳大利亚举行的2026年女足亚洲杯。

  • **LG设定HVAC销售目标**：LG电子澳新公司宣布了宏伟目标，计划到2030年将其暖通空调（HVAC）部门的销售额翻一番，显示了其重大战略决心。

  • **三星首发32英寸电子纸**：三星在澳大利亚首次推出32英寸彩色电子纸显示屏。这款节能的数字标牌专为商业用途设计，可在不耗电的情况下持续显示内容。

  • **e&s开设JB Hi-Fi旗下首家新店**：家电零售商e&s开设了自被JB Hi-Fi收购以来的第一家新店。新的展厅位于维多利亚州的Epping。

  • **三菱电机表彰顶级经销商**：澳大利亚三菱电机在斐济举行了2025年度”钻石经销商”颁奖典礼，以表彰其表现最出色的经销商伙伴。

  • **Beko支持癌症委员会慈善活动**：Beko澳大利亚公司正赞助”Dos Amigos”车队参加2025年春季”Shitbox Rally”慈善拉力赛，该活动为癌症委员会筹款。

  • **Omega启动”赢回成本”促销**：Omega家电启动了为期10周的新零售促销活动，购买指定产品的消费者将有机会赢回其购物的全额款项。