Westinghouse Reaches Two Million People with Out-of-Home Campaign

Westinghouse has recently launched a large-scale out-of-home advertising campaign across Australia to promote its “Happy to Help” brand message. The campaign spans over 2,500 locations nationwide, including railway stations, bus and tram stops, and shopping centers, aiming to reach nearly two million people during its run. One of the focal points is Sydney’s Martin Place railway station, where escalator wraps and other visual elements enhance the campaign’s impact. The advertisements showcase a range of Westinghouse appliances, such as ovens, washing machines, and refrigerators, highlighting the brand’s diverse product offerings. Combining static signage with video content, the campaign boosts brand visibility and engagement. Building on the success of its previous marketing efforts during the Australian Open, Westinghouse continues to strengthen its brand presence in the Australian market.

Westinghouse近期在澳大利亚推出了大规模的户外广告活动，旨在推广其“Happy to Help”品牌理念。该活动覆盖全国超过2,500个地点，包括火车站、公交和电车站以及购物中心等高人流区域，预计在活动期间将接触近200万人。悉尼市中心的Martin Place火车站是此次活动的重点地点之一，广告通过包裹电梯等方式，增强了视觉冲击力。此次广告内容展示了Westinghouse的多种家电产品，如烤箱、洗衣机和冰箱，强调其产品线的多样性。此外，活动还结合了静态标识和视频内容，提升了品牌的可见度和影响力。该活动延续了Westinghouse在澳网期间成功的市场推广策略，进一步巩固了其在澳大利亚市场的品牌形象.