Electrolux to Increase Prices by Up to 5% Effective June 1

Kurt Hegvold, Managing Director of Electrolux Australia and New Zealand, announced that starting June 1, 2025, Electrolux will raise its product prices by an average of 4.5% to 5%, depending on the product, category, and brand. The price increase is primarily due to the recent depreciation of the Australian dollar and projected significant rises in freight costs in the second half of the year—especially due to increased U.S. shipping activity. Hegvold noted that this is the first freight-related price rise in two years and that intense market competition and frequent promotions have offset some of the impact. The price adjustment aims to counter margin pressures from rising costs, with an expected full-year margin reduction of about 150 basis points. Electrolux has informed retailers of the changes and will maintain current promotional pricing through June, with adjustments to follow in the new financial year.

Electrolux澳大利亚和新西兰董事总经理Kurt Hegvold宣布，自2025年6月1日起，公司将根据不同产品、类别和品牌，对其产品价格平均上调4.5%至5%。此次调价的主要原因是应对近期澳元贬值及预计在今年下半年大幅上涨的运输成本，尤其是美国运输需求增长导致的运费上升。Hegvold表示，上一次因运输成本上调价格已是两年前，期间激烈的市场竞争和促销活动部分抵消了涨价影响。该公司计划通过这次调整弥补成本上升带来的利润压力，并预计全年毛利率将因此减少约150个基点。Electrolux已提前告知零售商，并将继续维持现有促销价格至6月底，之后将视情况作出调整。