LG partners with MasterChef Australia to highlight smart kitchen solutions
LG Electronics Australia has teamed up with the latest season of MasterChef Australia, airing on Network 10, to showcase its premium kitchen appliances. The collaboration, led by marketing agency Hearts & Science, is designed to show how LG products can simplify and elevate home cooking for Australians at all skill levels.
Throughout the series, LG refrigerators will feature in the MasterChef kitchen and pantry, while contestants will cook using the LG InstaView Full Steam Oven. This appliance offers 6-in-1 Pro Cooking modes and a knock-on-glass feature, making meal prep smarter and more engaging.
“Both LG and MasterChef are about culinary inspiration and excellence,” said Shannon Tweedie, LG’s Marketing Manager for Home Appliances. “Through this partnership, we want to empower people to create restaurant-quality dishes at home.”
LG has also partnered with MasterChef Australia 2024 winner Nat Thaipun as the face of its national campaign. She will appear in TV commercials showing how LG appliances enhance both kitchen and laundry experiences.
Thaipun will also host a digital recipe series, creating spontaneous dishes using LG appliances with mystery ingredients hidden in the InstaView fridge. “Cooking should be fun and approachable,” she said. “MasterChef inspires you, and LG gives you the tools to bring those ideas to life.”
LG电子澳大利亚正式与《MasterChef Australia》最新一季展开合作，在Network 10频道播出期间，展示其高端厨房电器产品。此次合作由营销机构Hearts & Science牵线搭桥，旨在通过节目向观众展示LG家电如何提升烹饪的便利性与乐趣。
节目中，LG冰箱将成为MasterChef厨房和储藏室的一部分，而参赛选手将使用LG InstaView Full Steam Oven进行烹饪。该烤箱具备6合1专业烹饪模式和可敲击查看的玻璃门，让厨房操作更高效、更具互动性。
LG家电市场营销经理Shannon Tweedie表示：“LG和MasterChef都致力于激发厨房创意与烹饪热情。我们希望通过这次合作，激励更多消费者在家尝试餐厅级料理。”
同时，LG还与2024年MasterChef冠军Nat Thaipun展开合作。她将成为此次全国推广活动的代言人，出演一系列电视广告，展示LG家电如何帮助用户驾驭厨房与洗衣房。
此外，Thaipun还将推出数字食谱系列，使用LG烤箱即兴创作菜谱，冰箱内还会藏有“惊喜食材”。她表示：“LG的愿景和我一样——让烹饪更简单有趣，激发创造力。MasterChef激发灵感，LG提供工具，两者结合让烹饪更易入门，也更有成就感。”