Smeg Australia Confirms May 1 Price Rise Amid Industry-Wide Increases
Smeg Australia has confirmed it will raise prices on domestic appliances starting 1st May 2025, joining other appliance brands like Haier、Beko and Worldwide Appliances in implementing price increases.
Managing Director Wayne Campbell informed retailers in an official letter that the price rise will apply to all domestic appliances.
“Please be advised Smeg Australia will implement a price rise across Domestic Appliances effective 1st May 2025.”
Rising Costs Prompt Pricing Adjustments
In the letter, Campbell cited global economic conditions and foreign exchange pressures as key reasons for the increased costs, stating the company has no alternative but to adjust pricing.
“The current global economic conditions and impacts on exchange rates have unfortunately continued to increase costs within the business and leave us no alternative but to implement a price rise to the market.”
Despite the challenges, Smeg intends to continue refining its operations and maintaining competitiveness for its business partners.
“Smeg Australia will continue to analyse the business, improve efficiencies, and strive to ensure that we remain competitive and add value to our business partners.”
Scope and Range of the Increases
The price rise will apply across both major and small domestic appliances, with variations depending on product category. The updated price list will be distributed by the end of March 2025 and effective from 1st May.
“The 1st May 2025 price rise will cover Major and Small domestic appliances and vary across products.”
“The updated price list will be available for distribution by the end of March 2025 and will be effective from 1 May 2025.”
Industry-Wide Pricing Shifts
Smeg’s move is part of a broader trend across the home appliance industry:
- Beko: Price increase of approximately 5–6% effective 7 April 2025, depending on product and category.
- Worldwide Appliances (distributor of Everdure, Omega Altise, Robinhood): Prices increased by 8–15% from 1 March 2025.
JB Hi-Fi CEO Terry Smart recently predicted similar price hikes across the market due to the weakening Australian dollar.
“We are starting to hear from suppliers about price rises, mainly from home appliance suppliers due to the big and bulky product.”
Final Note
In closing, Campbell thanked retailers for their understanding and continued support of the Smeg brand.
“Smeg Aust appreciates your cooperation and understanding to the necessity of this price rise and would like to thank you for your loyalty and continued support of the Smeg brand.”
As global supply chain and currency issues persist, price adjustments in the appliance market appear inevitable. Both retailers and consumers should be prepared for ongoing shifts.
Smeg Australia已宣布自2025年5月1日起调涨家用电器产品价格，成为继Haier、Beko、Worldwide Appliances等品牌之后，又一家加入涨价行列的家电企业。
Smeg Australia董事总经理Wayne Campbell正式致信零售商，通知其将自2025年5月1日起对所有家用电器产品进行价格调整。
“请注意，Smeg Australia将于2025年5月1日起，对家用电器产品实施价格上涨。”
成本上涨推动价格调整
Wayne Campbell在信中指出，由于全球经济形势变化及汇率波动导致成本持续上升，公司别无选择，只能通过调价应对。
“不幸的是，当前的全球经济状况和对汇率的影响继续增加了企业内部的成本，别无选择，只能实施市场价格上涨。”
尽管面临成本压力，Smeg表示将继续优化业务流程，提升效率，以保持竞争力，并为合作伙伴持续创造价值。
“Smeg Australia将继续分析业务，提高效率，并努力确保我们保持竞争力并为我们的业务合作伙伴增加价值。”
涨价幅度及范围
这次价格调整将涵盖所有大型及小型家用电器，具体涨幅将在不同产品类别中有所差异。据悉，Smeg正逐类评估产品，完整的价格表预计将在2025年3月底前发布，并自5月1日起生效。
“2025年5月1日，价格上涨将涵盖专业和小型家用电器，并在产品中有所不同。”
“更新的价格列表将在2025年3月底之前发行，并将从2025年5月1日生效。”
家电行业普遍面临涨价
Smeg的价格调整并非个案，近期多家厂商已陆续宣布涨价：
- Beko：于2025年4月7日调价，涨幅约为5%至6%，依产品及类别不同而异。
- Worldwide Appliances（代理Everdure、Omega Altise、Robinhood）：已于2025年3月1日上调价格，幅度介于8%至15%。
JB Hi-Fi首席执行官Terry Smart也在近期的业绩通话中表示，由于澳元走软，市场上家电类产品普遍将面临价格上涨。
“我们开始从供应商那里听到价格上涨，这主要是由于大型和笨重的产品而从家庭设备供应商那里上升。”
写在最后
Smeg Australia在信末感谢了合作伙伴的理解与支持，并强调此次价格调整的必要性。
“Smeg Aust感谢您的合作和理解，这是这个价格上涨的必要性，并感谢您对Smeg品牌的忠诚和持续支持。”
在全球供应链动荡和汇率波动的大背景下，家电市场价格波动已成趋势。消费者和零售商或需提前准备，以应对即将到来的调整潮。