Haier Group Adjusts Refrigerator Prices in Australia, Including Fisher & Paykel Brand

Effective April 1, 2025, Haier Group has implemented a comprehensive price increase across its refrigerator product lines in the Australian market, including those under its Fisher & Paykel brand. The overall adjustment reflects an average price rise of approximately 6%~10%.

Key price changes include:
• Cross Door models (600L and above): +AUD $200
• Side by Side models: +AUD $100
• Other compact refrigerators (e.g. single-door, top/bottom mount): +AUD $50–$100

Notably, the group’s best-selling 400L Bottom Mount refrigerator retains its current pricing, signaling a strategic focus on maintaining competitiveness in core product segments.

This price revision is likely driven by rising global raw material costs and ongoing supply chain pressures. Industry observers anticipate that other major brands may follow suit with similar adjustments in the near future.

自2025年4月1日起，海尔系在澳大利亚市场全面上调冰箱产品价格，涉及其旗下Fisher & Paykel等品牌，整体涨幅约为6%~10%。

具体调整如下：600L及以上多门（Cross Door）冰箱每台上调200澳元，对开门（Side by Side）机型上调100澳元，其余小型冰箱（如单门、双门等）涨幅在50至100澳元之间不等。

值得注意的是，尽管整体价格上扬，海尔系在澳洲的主销机型——400L容量下置冷冻冰箱（Bottom Mount）仍维持原价，显示其在核心产品上的市场稳定策略。

此次价格调整可能受全球原材料成本上涨及供应链压力影响，行业预计其他主要品牌亦有可能跟进调价。