Hisense has been announced as the first Official Partner of the FIFA Club World Cup 2025™
Hisense has been announced as the first Official Partner of the FIFA Club World Cup 2025™, underscoring its position as a global leader in consumer electronics and sports marketing. This partnership highlights Hisense’s dedication to innovation and globalization while strengthening its seven-year relationship with FIFA.
Strengthening Ties with FIFA
Since its initial collaboration in 2017, when Hisense became the first Chinese consumer electronics brand to sponsor the FIFA World Cup™, this partnership marks a new chapter in their relationship. By supporting the FIFA Club World Cup™, Hisense is set to offer fans an enhanced and innovative tournament experience. Scheduled to begin in June 2025 in Miami, this event will unite 32 of the world’s best clubs, making it the most inclusive club competition in football history.
FIFA President Gianni Infantino commented, “Hisense’s commitment to innovation aligns perfectly with our vision for this tournament. This collaboration will bring unique opportunities for fans to engage with the game, while establishing a technological foundation for the FIFA Club World Cup to thrive.”
Hisense’s Global Vision and Technological Innovation
Operating in over 160 countries, Hisense’s strategy focuses on intelligent and sustainable product development. As part of this partnership, Hisense will showcase its latest advancements, including AI televisions powered by the independently developed “Xinghai Large Model.” These AI TVs offer continuous smart upgrades, significantly enhancing user experience and market competitiveness.
Hisense Group Chairman Jia Shaoqian remarked, “As the Official Partner, we are committed to showcasing the champion spirit through advanced technology. The FIFA Club World Cup™ represents a dialogue between champions, perfectly aligning with Hisense’s brand mission to become a world-class enterprise.”
Redefining Fan Engagement and Tournament Experience
Beyond technological support, Hisense branding will feature prominently in critical areas such as video operation rooms and pitchside screens, connecting fans more closely to the tournament. This partnership not only elevates the tournament’s brand appeal but also highlights Hisense’s unique value in global sports marketing.
Through its participation in the FIFA Club World Cup™, Hisense continues to combine innovation with sports, shaping a global brand image centered on technology and user-centricity.
海信宣布成为 2025 年 FIFA 世界俱乐部杯™ 的首位官方合作伙伴，这一举措巩固了其作为全球顶尖消费电子品牌在体育营销领域的重要地位，同时展现了其在全球化和技术创新方面的持续努力。
深化与 FIFA 的合作
自 2017 年起，海信与 FIFA 的合作便已开启，成为首家赞助 FIFA 世界杯的中国消费电子品牌。本次合作标志着双方关系的进一步深化，海信将通过支持全新 FIFA 世界俱乐部杯™，为全球球迷提供更创新、更互动的赛事体验。该赛事将于 2025 年 6 月在迈阿密开幕，吸引来自六大洲的 32 支顶级俱乐部，成为历史上最包容的全球俱乐部赛事。
FIFA 主席詹尼·因凡蒂诺表示：“海信致力于技术创新，与我们对本赛事的愿景高度契合。这次合作不仅将为球迷提供独特的互动方式，还会为世界俱乐部杯™奠定以技术和创新为核心的基础。”
海信的全球化愿景与技术创新
作为一家在 160 多个国家开展业务的企业，海信秉持智能化与环保发展的理念。本次合作中，海信不仅通过其 AI 电视系列为赛事提供技术支持，还将展示其在电视和家电领域的最新研发成果。特别是其独立开发的“星海大模型”技术，使 AI 电视具备持续智能升级的能力，大幅提升用户体验。
海信集团董事长贾少谦表示：“作为官方合作伙伴，我们将通过先进技术为 FIFA 世界俱乐部杯™ 带来更多可能。赛事是顶级俱乐部的巅峰对话，彰显了冠军精神，这与海信追求卓越的品牌愿景完美契合。”
重新定义球迷互动与赛事体验
除了技术支持，海信的品牌还将在比赛场地、视频操作室和场边屏幕等关键位置广泛展示，旨在通过技术将球迷更紧密地与赛事连接。这次合作不仅提升了赛事的品牌吸引力，也展示了海信在全球体育营销中的独特价值。
通过参与 FIFA 世界俱乐部杯™，海信继续将创新与体育紧密结合，塑造出一个以技术为核心、以用户为中心的全球品牌形象。