Strengthening lifestyle experiences through architect and designer collaborations

Haier Group’s home appliance brands (Haier and Fisher & Paykel) have embraced collaborations with architects and designers as a cornerstone of their marketing strategy. By deeply integrating their appliances into high-end home designs, they elevate both functionality and aesthetic appeal, positioning the brand as a lifestyle creator rather than merely a utility provider.

Partnerships with Architects to Set New Standards in Home Design

Haier, through collaborations with @the_good_day_house and @al_and_imo, showcases the versatility and adaptability of its Switch Zone™ technology within thoughtfully designed daily life settings, emphasizing both functionality and style.

Fisher & Paykel’s collaboration with Natasha Markham, director of MAUD architecture studio, highlights how appliances seamlessly complement modernized family spaces. Natasha’s renovation of her heritage villa integrated Fisher & Paykel’s embedded appliances into newly designed, open-flow spaces, enhancing usability and fostering connections. This blend of design and technology exemplifies the brand’s focus on quality living.

• High-End Experience Centers Drive Design Integration
  Partnering with architect Clare Cousins, Fisher & Paykel created the Melbourne Experience Centre, showcasing various kitchen styles and refined embedded appliance solutions. From Minimalist to Professional kitchen archetypes, the center appeals to consumers who value aesthetics and a premium lifestyle, demonstrating the synergy of design and technology.

• Win-Win Strategy for Brand, Designers, and Consumers
  By collaborating with architects and designers, Haier and Fisher & Paykel present their products as indispensable components of contemporary home design. This approach not only enhances the brand’s image but also communicates a deep understanding of consumer lifestyles, transforming appliances from mere functional tools into integral elements of aspirational living.

Haier Group strategically integrates their products into sophisticated living scenarios through partnerships with architects and designers. This approach not only reinforces the brand’s premium image but also positions their appliances as central to modern home solutions, meeting the growing demand for personalized and high-quality lifestyles. This strategy sets a differentiated competitive edge in the global market.

海尔系家电（Haier 和 Fisher & Paykel）近期的市场推广战略集中于与建筑师和设计师合作，通过家电与高端家居设计的深度融合，全面展现产品的功能与设计美学。这种创新推广方式，将品牌定位从实用工具扩展到生活方式的缔造者。

携手建筑师，打造家居设计新标杆

Haier 通过与 @the_good_day_house 和 @al_and_imo 的合作，借助设计师的视角，在日常生活场景中展示了其 Switch Zone™ 技术的灵活性与适应性，凸显家电在家庭生活中的设计感与实用性。

Fisher & Paykel 则通过与 MAUD 建筑事务所总监 Natasha Markham 的合作，展现家电如何契合精心改造的现代家庭空间。Natasha 在修复遗产别墅时，将 Fisher & Paykel 的嵌入式家电融入新的开放式空间设计中，提升了生活区域的流动性与使用体验。这种“设计+功能”的结合，不仅为家庭增添现代感，也彰显了品牌对生活品质的关注。

• 高端体验中心与设计联动
  Fisher & Paykel 与建筑师 Clare Cousins 合作，打造墨尔本体验中心，展现了多种厨房风格及细节优化的嵌入式家电解决方案。从极简风到专业风的厨房原型，品牌通过这些真实场景化展示，吸引了注重审美和高品质生活的消费者。

• 多方共赢的品牌策略
  通过与建筑师和设计师的合作，品牌不仅展示了产品的技术领先性和艺术美感，还将家电塑造为整体家居设计中不可或缺的一部分。这种推广方式，不仅提升了品牌形象，也让消费者感受到品牌对其生活方式和价值观的深刻理解。

海尔系家电通过与建筑师和设计师的合作，将产品融入精致生活场景中，不仅强化了品牌的高端形象，更推动了家电从功能性产品向整体家居解决方案的重要角色转型。这种策略满足了消费者对个性化、高品质生活的追求，同时在全球市场竞争中树立了差异化优势。

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