Midea Australia Continues to Strengthen Its Presence in Sports Marketing
Midea Australia has recently made significant strides in sports marketing, forging partnerships with the Perth International Football Cup and the National Basketball League (NBL), showcasing its ambition to boost brand influence in the region.
As a global leader in home appliances, Midea has been named the official Whitegoods sponsor of the Perth International Football Cup. This tournament will take place from August 28 to September 1, 2024, in Perth and will feature elite teams from the Women’s Super League, including Manchester City, West Ham United, Leicester City, and France’s Paris Saint-Germain. This marks the first time these world-class teams will visit Australia, underscoring a key milestone in the global growth of women’s football. Christie Yuen, Midea’s Marketing Manager for Australia and New Zealand, stated, “By supporting this international event, Midea reaffirms its commitment to championing women’s sports while laying the foundation for its long-term growth in Australia.”
In addition, Midea has become an official partner of the National Basketball League (NBL). For the remainder of the season, Midea branding will appear in NBL courts in Tasmania, Illawarra, and Adelaide. NBL Chief Commercial Officer Adam Richardson said, “We’re thrilled to welcome Midea to the NBL family. Together, we aim to drive the league’s ongoing growth and success.”
Jason Zhao, General Manager of Midea Australia and New Zealand, said, “The NBL’s dynamic energy aligns perfectly with Midea’s vision. Through this partnership, we aim to connect with families across Australia and New Zealand, from the excitement of game day to the daily convenience of smart appliances.”
Midea branding will debut in Round 12 during the matches between Melbourne United and Illawarra Hawks and South East Melbourne Phoenix and Melbourne United. This partnership promises to elevate Midea’s brand exposure while fostering closer connections with consumers in the region.
Midea Australia offers a wide range of home and building technology solutions, including award-winning HVAC systems and smart home appliances such as air conditioners, washing machines, refrigerators, and dishwashers, all designed to deliver innovation and convenience to users.
美的澳洲公司近期在体育营销领域频频发力，先后与珀斯国际足球杯和澳大利亚国家篮球联赛（NBL）达成合作，展现出推动品牌影响力提升的雄心。
作为全球家电巨头，美的宣布成为珀斯国际足球杯的官方白电赞助商。这一赛事将于2024年8月28日至9月1日在珀斯举行，汇集了来自女子超级联赛的曼城队、西汉姆联队、莱斯特城队以及法国巴黎圣日耳曼队。这是这些国际顶级球队首次访问澳洲，也是女子足球全球发展的重要一步。美的集团澳新市场营销经理Christie Yuen表示，“美的通过支持这一国际赛事展现了对女子体育事业的承诺，同时也为品牌在澳洲市场的长远发展奠定基础。”
与此同时，美的还成为澳大利亚国家篮球联赛的官方合作伙伴。本赛季余下的比赛中，美的品牌标识将亮相塔斯马尼亚、伊拉瓦拉以及阿德莱德的NBL球场。NBL首席商务官Adam Richardson对此表示，“美的加入NBL大家庭是令人振奋的，我们将共同推动联盟的持续增长。”
美的澳新总经理Jason Zhao表示，“NBL充满活力的品牌形象与美的的愿景高度契合。通过此次合作，我们希望从比赛日的激情到智能家电带来的日常便利，创造更多与澳洲和新西兰家庭连接的机会。”
此外，美的的标识将出现在12轮NBL比赛中，包括墨尔本联队与伊拉瓦拉鹰队以及东南墨尔本凤凰队的主场赛事。通过这一合作，美的不仅能够提升品牌曝光，还将进一步拉近与澳洲和新西兰消费者的距离。
美的澳洲公司提供多样化的家居及建筑技术解决方案，从获奖的HVAC系统到智能家电，覆盖空调、洗衣机、冰箱和洗碗机等领域，致力于以创新科技服务用户。
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