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Samsung’s Marketing Strategy at Vivid Sydney

Vivid Sydney is Sydney’s annual festival of Light, Music, Ideas & Food, returning from 23 May to 14 June 2025. This vibrant event transforms the city into a spectacular showcase of creativity and innovation, attracting visitors from around the globe.

Samsung’s participation in Vivid Sydney, a major light and music festival, represents a strategic move to enhance brand visibility and engagement. By leveraging the festival’s vibrant atmosphere, Samsung aims to showcase its innovative products and connect with a diverse audience.

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Marketing Strategy

  • Brand Visibility: Samsung’s presence at Vivid Sydney increases brand exposure through immersive installations and interactive displays, capturing the attention of festival-goers.
  • Product Showcase: The event provides a platform to highlight Samsung’s latest technologies, allowing consumers to experience products firsthand.
  • Audience Engagement: Interactive elements and social media integration encourage audience participation, fostering a deeper connection with the brand.

Objectives

  • Enhance Brand Image: Samsung aims to position itself as a leader in innovation and creativity, aligning with the festival’s artistic and technological themes.
  • Drive Consumer Interest: By offering unique experiences, Samsung seeks to generate interest and excitement around its products, potentially driving sales.
  • Strengthen Community Ties: Engaging with the local community through cultural events helps build a positive brand perception and loyalty.

Detailed Activity Strategy

  • Participation: To participate in Samsung’s Vivid Sydney 2025 campaign, visit the official Samsung website or follow their social media channels for updates and registration details.
  • Winning Opportunities: Engage with Samsung’s interactive installations and social media challenges to win exclusive prizes and experiences.
  • Spread the Word: Share your experiences on social media using the hashtag #SamsungVividSydney to increase visibility and connect with other participants.

Social Media Impact

The Samsung Space to Dream Vivid Sydney 2025 campaign has not shown significant exposure or sharing on mainstream social media platforms (Instagram, Twitter, Facebook), indicating weak social propagation.

Overall, Samsung’s marketing strategy and approach at Vivid Sydney are worth continued observation and research.

三星在Vivid Sydney的营销策略

Vivid Sydney 是悉尼年度灯光、音乐、创意和美食节，将于2025年5月23日至6月14日回归。这一充满活力的活动将城市转变为创意和创新的壮观展示，吸引全球游客。

三星参与Vivid Sydney这一大型灯光音乐节，是其提升品牌可见度和参与度的战略举措。通过利用节日充满活力的氛围，三星旨在展示其创新产品并与多元化受众建立联系。

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营销策略

  • 品牌可见度： 三星在Vivid Sydney的存在通过沉浸式装置和互动展示增加了品牌曝光，吸引了节日参与者的注意。
  • 产品展示： 该活动为展示三星最新技术提供了平台，让消费者能够亲身体验产品。
  • 受众参与： 互动元素和社交媒体整合鼓励受众参与，促进与品牌的更深层次联系。

目标

  • 提升品牌形象： 三星旨在将自己定位为创新和创造力的领导者，与节日的艺术和技术主题保持一致。
  • 激发消费者兴趣： 通过提供独特体验，三星寻求围绕其产品产生兴趣和兴奋，可能推动销售。
  • 加强社区联系： 通过文化活动与当地社区互动，有助于建立积极的品牌认知和忠诚度。

详细活动策略

  • 参与方式： 参与三星Vivid Sydney 2025活动，请访问三星官方网站或关注其社交媒体渠道，获取最新信息和注册详情。
  • 获奖机会： 参与三星的互动装置和社交媒体挑战，赢取独家奖品和体验。
  • 传播策略： 在社交媒体上使用#SamsungVividSydney标签分享你的体验，增加可见度并与其他参与者互动。

社交媒体影响

三星Samsung Space to Dream Vivid Sydney 2025活动在主流社交媒体(Instagram Twitter Facebook)上未见到显著的曝光量和转发量，社交传播较弱。

总体而言，三星在Vivid Sydney的市场营销策略和方法值得继续观察和研究。

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Samsung Electronics Research Reveals Up to 80% of Gen Zs Surveyed Are Using Smart Tech to Care Smarter for Their Loved Ones

Note: Gen Z refers to individuals born between the mid-1990s and early 2010s, characterized by their digital nativity and tech-savvy nature.

A recent study by Samsung Electronics Australia has found that up to 80% of Gen Z respondents are leveraging smart technology to enhance care for their loved ones. This research highlights how younger generations are integrating digital solutions into their caregiving routines, demonstrating a shift toward more connected and efficient family care.

Key Findings

  • High Adoption Rate: 80% of Gen Z participants reported using smart devices or apps to monitor and support family members. This high adoption rate underscores the growing reliance on digital tools in caregiving, reflecting a significant shift in how younger generations approach family care. The integration of technology into daily routines has become a norm, enabling more efficient and effective caregiving practices.
  • Popular Technologies: Smart home devices, health monitoring apps, and communication tools are among the most commonly used technologies. These tools enable real-time monitoring and instant communication, enhancing the caregiving experience and providing peace of mind to caregivers. The ability to remotely manage and monitor loved ones’ well-being has revolutionized traditional caregiving methods.
  • Caregiving Benefits: Respondents noted that smart tech helps them stay connected, manage schedules, and provide timely assistance, even when physically apart. This connectivity is crucial for maintaining family bonds and ensuring loved ones’ well-being, highlighting the transformative potential of technology in caregiving. The convenience and efficiency offered by these technologies have significantly improved the quality of care provided.

Implications

This trend reflects a broader movement toward digital caregiving, where technology bridges gaps in traditional care methods. Samsung’s research underscores the growing role of smart technology in modern family dynamics, offering new ways to ensure loved ones’ well-being. As smart technology continues to evolve, its integration into caregiving routines is expected to become even more prevalent, transforming how families care for each other in the digital age. This shift not only enhances the efficiency and effectiveness of caregiving but also opens new avenues for innovation in the smart home and healthcare sectors. The future of caregiving is increasingly digital, with technology playing a central role in fostering stronger family connections and improving overall care quality.

三星电子研究显示：高达80%的Z世代受访者正利用智能科技更智慧地关爱家人

注： Z世代指1990年代中期至2010年代初出生的人群，以数字原生和精通技术为特征。

三星电子澳大利亚近期研究显示，高达80%的Z世代受访者正利用智能科技提升对家人的关爱。这项研究揭示了年轻一代如何将数字解决方案融入日常照料中，展现出家庭关爱向更互联、高效方向转变的趋势。

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核心发现

  • 高采用率： 80%的Z世代参与者表示使用智能设备或应用监控和支持家人。这一高采用率凸显了数字工具在照料中的日益重要，反映了年轻一代在家庭关爱方式上的显著转变。技术融入日常生活已成为常态，使照料更加高效和有效。
  • 热门技术： 智能家居设备、健康监测应用和通讯工具是最常用的技术。这些工具实现了实时监控和即时通讯，提升了照料体验，为照料者带来安心。远程管理和监控家人健康状况的能力彻底改变了传统照料方式。
  • 照料优势： 受访者指出，智能科技帮助他们保持联系、管理日程，并在物理距离较远时提供及时帮助。这种互联性对于维持家庭纽带和保障家人福祉至关重要，凸显了技术在照料中的变革潜力。这些技术带来的便利和效率显著提升了照料质量。

影响

这一趋势反映了数字照料方式的广泛兴起，技术弥补了传统照料方法的不足。三星的研究强调了智能科技在现代家庭动态中日益重要的作用，为保障家人福祉提供了新途径。随着智能技术的不断发展，其在照料中的融入预计将更加普遍，改变数字时代家庭互相关爱的方式。这一转变不仅提升了照料的效率和效果，还为智能家居和医疗健康领域开辟了新的创新途径。照料的未来将越来越数字化，技术将在促进更紧密的家庭联系和提升整体照料质量中发挥核心作用。

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Enjoy 5 Years of Worry-Free CHiQ Fridge Ownership

With a 5-year warranty on all CHiQ fridges, you get reliable performance, smart design, and long-lasting peace of mind. Because your fridge should work as hard as you do — year after year.

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PROMOTION PERIOD

  • Purchase Window: February 1, 2025 – July 31, 2025
  • Warranty: 3 years standard + 2 years extended (total 5 years)
  • Registration Deadline: August 31, 2025
  • Enquiries: Call 1300 796 688

How to Register Your CHiQ 5-Year Warranty?

  1. Purchase a selected CHiQ product during the promotional period.
  2. Visit the CHiQ Extended Warranty Registration Page and complete your details as instructed.

Industry Analysis & Market Strategy

In the Australian refrigerator market, most leading brands such as Samsung, LG, Haier, and Hisense typically offer a standard 2 year comprehensive warranty, with some providing up to 10 years on the compressor only. For example:

  • Samsung: 2 years full warranty, 20 years on compressor
  • LG: 2 years full warranty, 10 years on compressor
  • Haier: 2 years full warranty, 10 years on compressor
  • Hisense: 3 years full warranty, 11 years on compressor

CHiQ’s move to provide a full 5-year warranty (not just on the compressor) is a bold strategy to differentiate itself in a highly competitive market. This approach demonstrates strong confidence in product quality and aims to reduce consumers’ after-sales concerns, making CHiQ more attractive to families seeking long-term reliability. By extending the warranty, CHiQ not only enhances its brand image but also sets a new benchmark for customer service in the industry.

Summary:
CHiQ’s 5-year warranty promotion is a proactive market strategy to win consumer trust and stand out among established brands. It reflects a trend where brands compete not only on product features but also on after-sales service, ultimately benefiting consumers with greater peace of mind.

CHiQ冰箱5年保修

购买CHiQ冰箱，即享5年超长保修，体验可靠性能、智能设计与持久安心。让冰箱像你一样努力工作，年复一年，守护新鲜生活。

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活动时间

  • 购买时间： 2025年2月1日 – 2025年7月31日
  • 保修政策： 3年原厂保修 + 2年延保（共5年）
  • 注册截止： 2025年8月31日前需完成注册
  • 咨询电话： 1300 796 688

如何注册CHiQ 5年保修？

  1. 购买指定CHiQ产品（在活动期间内）。
  2. 访问CHiQ延保注册页面，按页面指引填写信息并提交。

行业分析与市场策略

在澳大利亚冰箱市场，主流品牌如三星、LG、海尔、海信等，通常提供2年整机保修，部分品牌对压缩机提供长达10年的保修。例如：

  • 三星： 2年整机保修，20年压缩机保修
  • LG： 2年整机保修，10年压缩机保修
  • 海尔： 2年整机保修，10年压缩机保修
  • 海信： 3年整机保修，11年压缩机保修

CHiQ此次推出5年整机保修（不仅限于压缩机），在行业中极具竞争力此举旨在打消消费者的售后顾虑，吸引注重长期保障的家庭用户，同时提升品牌形象，为行业售后服务树立新标杆。

总结：
CHiQ的5年保修活动，是其主动出击、赢得市场信任的重要策略。它反映了冰箱行业从产品功能竞争向服务保障竞争的转变，最终让消费者获得更多安心与实惠。

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1. 🎬 In-Show Product Integration

LG became the exclusive large appliance partner for MasterChef Australia 2025. Its products, such as refrigerators and ovens, were prominently featured in the pantry and kitchen, enhancing brand visibility and credibility.

2. 🤝 Brand Ambassador Collaboration

LG teamed up with MasterChef Australia 2024 winner Nat Thaipun to create a series of TV ads and digital content showcasing how LG appliances simplify home cooking and laundry. Nat also produced a digital recipe series using surprise ingredients from the LG InstaView fridge.

3. 🎁 Interactive Promotions

In partnership with Network 10, LG launched the “Master Your Kitchen” contest, inviting viewers to share their culinary passion for a chance to win $10,000 worth of LG appliances. The contest boosted user engagement and brand loyalty.

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🎯 Key Takeaways

  • Effective Contextual Marketing: Product placements in a beloved TV show helped LG connect with viewers’ daily routines.
  • Omnichannel Promotion: Combining TV ads, digital campaigns, and audience interaction strengthened LG’s brand communication.
  • Cultural Relevance: Collaborating with MasterChef Australia positioned LG as an integral part of local food and lifestyle culture.

🔗 References

📌 推广方式与策略

1. 🎬 节目内产品植入

LG 成为《MasterChef Australia 2025》的独家大型家电合作伙伴，其冰箱、烤箱等产品频繁亮相于节目厨房，增强了品牌的曝光度和可信度。

2. 🤝 品牌代言人合作

LG 与《MasterChef Australia 2024》冠军 Nat Thaipun 合作，推出系列广告与数字内容，展示 LG 家电如何简化家庭厨房和洗衣体验。她还创作了“即兴食谱”视频系列，展示如何使用 LG InstaView 冰箱中找到的隐藏食材进行烹饪。

3. 🎁 互动促销活动

LG 携手 Network 10 推出“Master Your Kitchen”竞赛，鼓励观众展示自己的烹饪热情，并赢取价值 10,000 澳元的 LG 家电奖品。这种方式增强了用户参与感和品牌忠诚度。

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🎯 总结与启示

  • 情境营销有效：通过热门节目自然植入，LG 将产品与用户日常生活紧密联系，提升品牌亲和力。
  • 多渠道整合传播：结合电视、数字媒体、互动活动等，形成全方位品牌推广策略。
  • 品牌文化融合：借助 MasterChef 的国家级影响力，LG 加强了与澳大利亚本地文化的连接。

🔗 参考链接

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Westinghouse has recently launched a large-scale out-of-home advertising campaign across Australia to promote its “Happy to Help” brand message. The campaign spans over 2,500 locations nationwide, including railway stations, bus and tram stops, and shopping centers, aiming to reach nearly two million people during its run. One of the focal points is Sydney’s Martin Place railway station, where escalator wraps and other visual elements enhance the campaign’s impact. The advertisements showcase a range of Westinghouse appliances, such as ovens, washing machines, and refrigerators, highlighting the brand’s diverse product offerings. Combining static signage with video content, the campaign boosts brand visibility and engagement. Building on the success of its previous marketing efforts during the Australian Open, Westinghouse continues to strengthen its brand presence in the Australian market.

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Westinghouse近期在澳大利亚推出了大规模的户外广告活动，旨在推广其“Happy to Help”品牌理念。该活动覆盖全国超过2,500个地点，包括火车站、公交和电车站以及购物中心等高人流区域，预计在活动期间将接触近200万人。悉尼市中心的Martin Place火车站是此次活动的重点地点之一，广告通过包裹电梯等方式，增强了视觉冲击力。此次广告内容展示了Westinghouse的多种家电产品，如烤箱、洗衣机和冰箱，强调其产品线的多样性。此外，活动还结合了静态标识和视频内容，提升了品牌的可见度和影响力。该活动延续了Westinghouse在澳网期间成功的市场推广策略，进一步巩固了其在澳大利亚市场的品牌形象.

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Kurt Hegvold, Managing Director of Electrolux Australia and New Zealand, announced that starting June 1, 2025, Electrolux will raise its product prices by an average of 4.5% to 5%, depending on the product, category, and brand. The price increase is primarily due to the recent depreciation of the Australian dollar and projected significant rises in freight costs in the second half of the year—especially due to increased U.S. shipping activity. Hegvold noted that this is the first freight-related price rise in two years and that intense market competition and frequent promotions have offset some of the impact. The price adjustment aims to counter margin pressures from rising costs, with an expected full-year margin reduction of about 150 basis points. Electrolux has informed retailers of the changes and will maintain current promotional pricing through June, with adjustments to follow in the new financial year.
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Electrolux澳大利亚和新西兰董事总经理Kurt Hegvold宣布，自2025年6月1日起，公司将根据不同产品、类别和品牌，对其产品价格平均上调4.5%至5%。此次调价的主要原因是应对近期澳元贬值及预计在今年下半年大幅上涨的运输成本，尤其是美国运输需求增长导致的运费上升。Hegvold表示，上一次因运输成本上调价格已是两年前，期间激烈的市场竞争和促销活动部分抵消了涨价影响。该公司计划通过这次调整弥补成本上升带来的利润压力，并预计全年毛利率将因此减少约150个基点。Electrolux已提前告知零售商，并将继续维持现有促销价格至6月底，之后将视情况作出调整。
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29/4/2025 Samsung’s latest 600L side-by-side refrigerator series marks a significant upgrade in both hardware specifications and user experience. The product range is expanding with a clear hierarchy across high, mid, and entry-level models, featuring differentiated configurations, improved energy efficiency, smarter interaction design, and an overall push toward AI integration and lifestyle enhancement.

Enhanced Product Line Strategy

Compared to the previous generation (e.g., SRS656MBFH4), the new lineup (e.g., SRS6800BFH) brings substantial improvements. The most notable advancements include:

  • Upgraded Display Technology: Samsung has introduced high-definition 21.5-inch or 9-inch TFT panels across high- and mid-end models—replacing the previous generation’s internal LED-only displays—greatly improving UI visibility and user interaction.

  • Auto Open/Close Door Technology: A standout feature now included in flagship models. Users can customize the door opening angle via the SmartThings App. There are two modes:

    • Wide-open mode: Opens the door automatically to an angle ≥80°, but requires manual closure.
    • Semi-open mode: Reduces door-opening effort and auto-closes the door after a delay when left open.
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      “You can select the door opening level using the SmartThings App (SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required). The ‘Wide-open’ option automatically opens the door by an angle of 80 degrees or more, but the door does not close automatically. The ‘Semi-open’ option reduces the force required to open the door, and automatically closes the door after a certain period of time if the door is left open. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins.”

  • External Water Connection: Unlike the previous generation which used internal refillable water tanks, the new series fully adopts plumbed water dispensers, significantly reducing user maintenance effort and enhancing convenience.

  • Compressor Evolution: The new models use AI Inverter Compressors, a digitally controlled system that adapts compressor speed based on cooling demand. This ensures quieter operation, better food preservation, and improved energy performance compared to the older Digital Inverter Compressors.

  • Energy Rating Upgrades: Energy efficiency ratings are notably improved across the new series, from 3-star to 4-star in most models, aligning with the trend toward sustainable, eco-friendly appliances.

Product Comparison Tables

Table 1: Current Samsung 600L+ Side-by-Side Refrigerator Lineup (2025)

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Table 2: New Flagship vs. Previous Generation Comparison

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Summary & Industry Implication

From a product management perspective, Samsung’s 2025 refrigerator strategy reflects its ongoing commitment to smart home integration, AI-driven functionality, and enhanced user-centric design. The introduction of smart features such as adjustable door automation, AI compressors, and premium UI panels indicates a strong push toward positioning refrigerators not just as appliances, but as intelligent lifestyle hubs.

This evolution also aligns with macro trends in the appliance industry:

  • Stronger emphasis on smart energy management
  • Seamless SmartThings ecosystem integration
  • Enhanced user experience design (UXD)

Samsung is clearly refining its product tiers while upgrading technical foundations to address increasingly diversified household needs, setting a competitive benchmark in the premium refrigeration category.

Appendix: How the AI Inverter Compressor Works

The AI Inverter Compressor in Samsung refrigerators is a digitally controlled compressor that adapts its speed based on cooling demand. This allows for more efficient energy use and quieter operation. Key advantages include:

  • Variable Speed Control: Adjusts cooling intensity as needed, unlike traditional compressors with fixed-speed operation.
  • AI Optimization: Predicts future temperature changes based on usage patterns and environmental data, optimizing compressor workload.
  • Consistent Cooling: Reduces temperature fluctuation, improving food preservation.
  • Low Noise & Long Life: Fewer start/stop cycles reduce wear, resulting in quieter performance and extended lifespan (with up to 20-year warranty).

2025年4月29日，澳洲三星全面升级其 600L 级别对开门冰箱产品线，推出多款配置领先、交互更智能的新型号（如 SRS6800BFH），以明显区别于上一代中高端型号（如 SRS656MBFH4）。从此次产品更新节奏与策略来看，三星正加速布局以“智能、便捷、节能”为核心的新一代冰箱生态，深度响应中高端市场对于“智慧家电”与“生活美学”的双重需求。

一、屏幕升级：9 寸与 21.5 寸 TFT 屏全线覆盖

相比上一代产品仅限旗舰款搭载 21.5 寸 TFT 屏，新系列显著提升了屏幕配置覆盖率。即便是中配型号，也配备了 9 寸或 21.5 寸高清 TFT 屏，不仅支持菜谱查看、内容同步和内部摄像头实时显示，还通过 SmartThings 实现更多交互，强化了用户的使用参与感和厨房智能体验。

二、智能开门/关门设计，强化人机交互体验

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新款高配型号（如 SRS6800BFH）引入了“自动开门/关门”功能，显著提升了交互便捷性。用户可通过 SmartThings App 自定义选择开门角度：

  • Wide-open 模式：自动将门打开至 80 度以上，适合搬放大件食材；
  • Semi-open 模式：轻触开门，冰箱会在用户离开后自动关闭，防止忘关门造成冷气流失。

注：实际开门角度会因安装环境和门内储物重量等因素有所不同。

该功能不仅提升了冰箱的人性化设计，也在实际使用场景中有效减少了能耗与温度波动，体现了家电与 AI 算法结合的“主动智能”。

三、制冷核心：AI Inverter Compressor 带来节能与保鲜并重

新款机型普遍采用 AI Inverter Compressor，这是三星引入 AI 算法优化的数字变频压缩机技术。其核心原理如下：

AI Inverter Compressor 原理简述：

  • 利用 AI 分析用户使用习惯，预测温度变化；
  • 实时调整压缩机转速，提升控温精度；
  • 降低噪音与磨损，提高能效与产品寿命。

相较传统压缩机，该技术能效提升高达 40%，为用户带来更稳定的冷藏体验，并帮助新系列产品能效等级普遍提升至 4 星。

四、供水系统升级：从“内接”到“外接”更利用户长期维护

上一代产品普遍采用内接水系统（冰箱内置水盒），存在清洁频繁、水质变化快等问题。新系列全部采用外接水系统（Plumbed），用户连接家用水管后可持续供水制冰，无需手动加水，更卫生也更便捷。

五、产品系列整体对比布局

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六、旗舰新品对比：SRS6800BFH vs 上一代 SRS656MBFH4

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总结：从智能硬件到场景价值的全链路升级

此次三星 600L 对开门冰箱系列的更新，不仅是硬件升级，更是家电向 AI 场景平台演进的全面实践。其从视觉交互、智能压缩、能效提升到自动门控等多方面打造“智慧家居新中枢”，进一步强化了其在高端市场的主导地位。

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LG Electronics Australia has teamed up with the latest season of MasterChef Australia, airing on Network 10, to showcase its premium kitchen appliances. The collaboration, led by marketing agency Hearts & Science, is designed to show how LG products can simplify and elevate home cooking for Australians at all skill levels.

Throughout the series, LG refrigerators will feature in the MasterChef kitchen and pantry, while contestants will cook using the LG InstaView Full Steam Oven. This appliance offers 6-in-1 Pro Cooking modes and a knock-on-glass feature, making meal prep smarter and more engaging.

“Both LG and MasterChef are about culinary inspiration and excellence,” said Shannon Tweedie, LG’s Marketing Manager for Home Appliances. “Through this partnership, we want to empower people to create restaurant-quality dishes at home.”

LG has also partnered with MasterChef Australia 2024 winner Nat Thaipun as the face of its national campaign. She will appear in TV commercials showing how LG appliances enhance both kitchen and laundry experiences.

Thaipun will also host a digital recipe series, creating spontaneous dishes using LG appliances with mystery ingredients hidden in the InstaView fridge. “Cooking should be fun and approachable,” she said. “MasterChef inspires you, and LG gives you the tools to bring those ideas to life.”

Source:https://www.applianceretailer.com.au/lg-electronics-partners-with-masterchef-australia-to-showcase-refrigerators-ovens/

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LG电子澳大利亚正式与《MasterChef Australia》最新一季展开合作，在Network 10频道播出期间，展示其高端厨房电器产品。此次合作由营销机构Hearts & Science牵线搭桥，旨在通过节目向观众展示LG家电如何提升烹饪的便利性与乐趣。

节目中，LG冰箱将成为MasterChef厨房和储藏室的一部分，而参赛选手将使用LG InstaView Full Steam Oven进行烹饪。该烤箱具备6合1专业烹饪模式和可敲击查看的玻璃门，让厨房操作更高效、更具互动性。

LG家电市场营销经理Shannon Tweedie表示：“LG和MasterChef都致力于激发厨房创意与烹饪热情。我们希望通过这次合作，激励更多消费者在家尝试餐厅级料理。”

同时，LG还与2024年MasterChef冠军Nat Thaipun展开合作。她将成为此次全国推广活动的代言人，出演一系列电视广告，展示LG家电如何帮助用户驾驭厨房与洗衣房。

此外，Thaipun还将推出数字食谱系列，使用LG烤箱即兴创作菜谱，冰箱内还会藏有“惊喜食材”。她表示：“LG的愿景和我一样——让烹饪更简单有趣，激发创造力。MasterChef激发灵感，LG提供工具，两者结合让烹饪更易入门，也更有成就感。”

Source:https://www.applianceretailer.com.au/lg-electronics-partners-with-masterchef-australia-to-showcase-refrigerators-ovens/

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Pictured: Samsung Neo QLED 8K QN900F TV – enhanced with Vision AI and a Metal Frame design. Image simulated for illustrative purposes.

  • New research from Samsung reveals 67 per-cent of Australians find AI devices helpful with chores – of which, 51 per-cent of Australians think about three or more times a day.
  • Samsung’s 2025 AV line-up introduces Vision AI, 4K and 8K Wireless One Connect Boxes, and new premium Art TV options while making Glare-Free and Art Store more accessible.
  • Samsung brings AI Home and enhanced SmartThings capabilities to its most intelligent and connected range of home solutions yet, offering value-added features.

Samsung Electronics Co., Ltd has today unveiled its full 2025 line-up of TVs, audio solutions, and home appliances offering a new level of intelligent and connected solutions for the kitchen, laundry and living spaces. Delivering Samsung’s next generation AI Home and Vision AI innovations, enhanced SmartThings connectivity features, and more screen accessibility options; the range is designed to easily and intuitively integrate into Australian connected lifestyles to make every day experiences wonder-filled.

Samsung’s 2025 line-up represents the next leap forward in Samsung’s vision to simplify Australian home life by bringing AI to all. Prioritising user safety, personalisation, and long-term value, Samsung’s AI-powered products are designed to thrive as part of a connected home ecosystem whereby devices adapt to user preferences and act autonomously to help save Australians time every day.

Pushing the limits of performance, the new line-up includes the world’s most powerful cordless stick vacuum, the Bespoke AI Jet Ultra which offers up to 400W of suction power. In addition, Samsung’s TV range introduces the first 8K Wireless One Connect Box via the Neo QLED 8K QN990F; brings Neo QLED technology to its lifestyle range for the first time via The Frame Pro; and unleashes its first convertible fit soundbar in the Q-Series HW-QS700F. Powered by Vision AI, each of these products provide Australians with more choices that are customisable to suit their unique needs.

“We know that everyone’s lifestyle is unique and their technology needs to work just for them,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “By introducing Vision AI and AI Home, more Samsung devices around the home will deliver secure and hyper-personalised experiences that continue to learn over time, creating new ways for Australians to live better.”

New research reveals Samsung smart devices make everyday living wonder-filled

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Samsung’s new 615L AI Home Side by Side refrigerator with 9-inch LED screen and built-in SmartThings Hub to control connected devices from the kitchen. Image simulated for illustrative purposes.

The nationwide roll-out of Samsung’s new AI-powered home appliances and audio visual solutions coincides with the launch of new research which reveals over a third (37%) of Australians believe smart devices bring wonder to their homes alongside art (36%) and beautiful home décor (46%).

For half of Australians (50%), wonder emerges with the convenience of operating devices remotely, while for 44 per-cent of single parents with kids, it’s the potential to reduce energy bills via their smart devices.

With an average of 24 connected devices in the average Australian home, two-thirds (67%) believe AI-assisted devices could further help to reduce the daily mental load and give them time back to relax. In fact, two thirds (68%) of Australians admit to thinking about chores up to four times a day, when they’d rather be relaxing in front of the TV (83%), listening to music (61%), or spending time with loved ones (60%).

“Samsung has been reimagining the role of smart devices for ten years with the goal of making everyday life easier for consumers. Our motivation is to let your smart devices think about what’s for dinner or how to best clean your floors simply so you don’t have to,” said Mr. Gaut. “Our 2025 line-up is a culmination of that journey to date whereby our connected ecosystem of products help to reduce the mental load while promoting feelings of relaxation, assurance, immersion and expression every day.

“To bring immersive experiences to more homes, we’ve stretched a Neo QLED TV up to 100-inches so every time you sit in front of your TV it feels cinematic. To promote self-expression and elevate home decor, we’ve expanded the Art Store from The Frame to over 90 per-cent of our Neo QLED and QLED line-up. To assure Australians that their connected home experience is safe we’ve further fortified our home appliances with Knox Security spanning our Bespoke refrigerators, Bespoke washers and dryers, and Bespoke vacuum ranges, and enhanced SmartThings so Australians can monitor and control their home from anywhere,” Mr. Gaut continued.

Samsung’s connected home ecosystem of Home Appliances bring ease, care and savings to Australians

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Samsung’s 615L Family Hub Side by Side refrigerator, now optimised with AI Home and fortified by Knox. Image simulated for illustrative purposes.

Building on 50 years of home appliance innovation excellence, Samsung has launched AI Home as a transformative step forward to help Australians unlock ease of use, savings, and new ways to care for themselves and others from home. Using on-device processing with Edge AI, appliances powered by AI Home can adapt to individual routines, and deliver optimised home experiences to suit a diverse range of lifestyles.

In 2025, Samsung has integrated AI Home displays into more Bespoke AI appliances including the 809L Bespoke AI Family Hub™ + and 615L AI Home Side By Side Refrigerator. The AI Home screen extends the core purpose of these refrigerators by transforming them into central smart home control hubs with the ability to connect, monitor and control compatible third party devices connected through SmartThings’ Map View feature. Via the AI Home screens, Australians can also use features like the refrigerators’ Daily Board to receive personalised information and better manage their day.

Complimenting the performance of 400Ws of suction power making the Bespoke AI Jet Ultra the world’s most powerful cordless stick vacuum is an LED digital display. With a quick glance, Australians can see the suction level, remaining battery time, and alerts to blockages in the brush for easy maintenance. With SmartThings compatibility, Australians can also manage the vacuum settings from their compatible smart phone device and receive customised maintenance guides thanks to the Bespoke AI Jet Stick vacuum’s smart-self diagnosis feature.

Samsung has also applied enhanced Knox security to appliances across the line-up to enable Australians to enjoy their AI Home experience with peace of mind. In 2025, Knox Matrix’s Trust Chain feature has been applied to the 809L Bespoke AI Family Hub™ + and 615L AI Home Side By Side Refrigerator, enabling Australians to continuously monitor products’ security status in real time through a dashboard. Knox Vault has also been applied to these appliances for the first time, storing user information such as passwords and authentication information in a separate hardware chip to ensure protection.

Samsung’s 2025 range of AI-Powered appliances are complete with Smart Forward which provides continuous software updates including new features to enhance the consumer By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

“Samsung’s 2025 range of home appliances and AV solutions are designed to be powerful as individual products and extraordinary when combined, utilising screen technologies to bring ease, simplicity, safety, and care to more Australians. When Australians engage with a single product, they unlock the best of Samsung’s innovation and value beyond its core purpose,” said Mr. Gaut.

Now available from leading retailers and www.samsung.com/au:

Kitchen

Laundry

Living Spaces

Pricing is set at dealer discretion.

It’s your show: Vision AI ushers in an era of hyper-personalised entertainment experiences

Marking 19 years as the global number one TV brand, 2025 brings Samsung’s biggest, most connected, and most intelligent range of TVs and audio solutions yet. Committed to making premium experiences mainstream, Samsung has integrated Vision AI across its wide range of Neo QLED 8K & 4K, QLED, Samsung OLED, and The Frame TV models

Samsung Vision AI pairs AI-enhanced picture and sound for maximised performance with personalised experiences designed to help Australians engage more deeply with content and enjoy a viewing experience catered to them. Backed by 7 years of One UI Tizen upgrades, Samsung’s Vision AI devices autonomously enhance entertainment and simplify interactions based on user preferences, getting smarter and more personalised over time.

“Great picture and immersive sound are just the beginning of what Australians are looking for when choosing a TV today,” said Mr. Gaut. “The ability to access and add a full suite of apps, enhanced connectivity, and ease of use are more important than ever. Samsung Vision AI brings all of those requirements together, delivering autonomous and adaptable functions that reinvent what’s possible from your Samsung TV.”

Neo QLED 8K: The all time outstanding

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Samsung’s Neo QLED 8K QN990F with all-new Wireless One Connect Box. Image simulated for illustrative purposes.

In 2025, two new Neo QLED 8K TVs – QN990F and QN900F– join the Samsung OLED S95F] at the helm of Samsung’s TV line-up. Featuring 33 million pixels, the Neo QLED 8K series delivers an exceptional picture, immersive sound, and breakthrough experiences, all powered by Vision AI.

Designed to thrive in Australian homes, the 2025 Neo QLED 8K series integrates Samsung’s award-winningGlare-Free certified technology, maintaining stunning Pantone-validated visualsacross dark and bright rooms. The Neo QLED 8K series brings Samsung’s Art Store to 8K displays for the first time, alongside Vision AI’s new Generative Wallpaper feature, enabling Australians to create their own on-screen art pieces based on their preferences.

Encased in a 12.9mm thin, near bezel-less Infinity Air Design, the Neo QLED 8K QN990F (85”, 75”, 65”) provides a premium viewing experience without boundaries. Further, its all-new Wireless One Connect Box makes installation and connectivity easy, wirelessly transmitting up to an 8K 120Hz signal up to 10 meters from the TV to keep living spaces clutter free.

Built with Samsung’s most advanced NQ8 AI Gen3 Processor, the QN990F series leverages 8K AI Upscaling Proo transform SD, HD, and 4K content into the sharpest and smoothest picture of any Samsung TV. Motion Xcelerator 240Hz ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Prosmooths the motion of fast-moving visuals and text, so Australians can always keep their eye on the ball.

Catering to Australians’ insatiable appetite for bezel-finished displays, the Neo QLED 8K QN900F (85”, 75”, 65”) features a Metal Frame that can be mounted near-flush against the wall to elevate home décor. Motion Xcelerator 165Hzoffers smooth visuals and blistering speeds. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound+ provides dynamic, realistic audio that follows the movements on screen.

Now available from leading retailers and www.samsung.com/au:

Now available exclusively at Harvey Norman:

  • 85-inch Neo QLED 8K QN900F. RRP: $9,774
  • 75-inch Neo QLED 8K QN900F. RRP: $7,244
  • 65-inch Neo QLED 8K QN900F. RRP: $5,174

Pricing is set at dealer discretion.

Neo QLED: 4K AI Technology delivers crisp clarity in every scene

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Samsung’s new Neo QLED QN90F available in 65-inches up to 98-inches. Image simulated for illustrative purposes. Cables not shown.

Samsung’s 2025 Neo QLED 4K line-up is the most expansive yet, including four model series – QN90F[33] (98”, 85”, 75”, 65”), QN85F (85”, 75”, 65”, 55), QN80F (100”) and QN70F (85”, 75”, 65”, 55”) – all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene.

The flagship QN90F features an upgraded NQ4 AI Gen3 Processor, which ensures that content looks its best – improving picture and sound as it plays. The processor upscales older content into 4K resolution while Neo Quantum HDR+analyses each scene to boost brightness and make visuals appear even more realistic. Motion Xcelerator 165Hz ensures ultra-smooth motion at blazing fast speeds, no matter the genre, while Samsung’s Glare-Free technologyhelps limits distractions while viewing any content.

Both the QN80F and QN70F feature the NQ4 AI Gen2 Processor for an AI-enhanced 4K picture and optimised sound, as well as 4K AI Upscaling and smooth, tear-free gaming with Motion Xcelerator 144Hz Available in ultra-large screen sizes, the QN80F’s 100-inch model and the QN90F’s 98-inch model will leverage Samsung’s Supersize Picture Enhancer, which uses AI to help ensure no detail is lost as content is stretched across a larger screen

Now available from leading retailers and www.samsung.com/au:

Available from leading retailers and www.samsung.com/au from June:

Pricing is set at dealer discretion.

The Frame Pro: Samsung advances Art TV experiences with Neo QLED technology

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The Frame Pro brings Neo QLED 4K technology and a 4K Wireless One Connect Box to Samsung’s Art TV series. Image simulated for illustrative purposes.

Pairing innovative hardware with a beautifully slim, customisable design, The Frame Pro (85”, 75”, 65”) makes any content look its best — whether it’s a masterpiece or a movie. Upgraded with a Neo QLED 4K display, The Frame Pro offers bright colours, sharp contrasts, and deep blacks supported by a powerful NQ4 AI Gen3 Processorto bring the best of Vision AI personalised experiences.

The Frame Pro is the first and only Art TV to offer 4K wireless transmission via a Wireless One Connect Box helping to keep living spaces clutter free. The Frame Pro, alongside Samsung’s 2025 The Frame series are also the only Art TVs to achieve ArtfulColour validation from Pantone®, helping to ensure natural and realistic visuals, whether showing art, streaming content, gaming, or watching live sport.

The Frame Pro also features a Matte Display, which is UL-certified for minimised glare while the Slim-Fit wall mount comes included to help the TV sit nearly flush against the wall, just like a gallery masterpiece.

The integrated Motion and Brightness Sensor helps save energy by prompting the TV to turn off automatically when the room is empty. It also adjusts brightness and colour temperature based on ambient lighting, delivering a true-to-life picture in various settings.

The Frame Pro’s 144Hz dynamic refresh rate offers incredible performance with ultra-smooth visuals across gaming and content, and can automatically reduce when the TV is in Art Mode, helping Australians save energy while enjoying art.

Just like The Frame, The Frame Pro offers customisable bezels in various colours and styles to suit individual design preferences

Samsung also has continued to improve The Frame lifestyle TV (55”, 43”). New to the series in 2025 is a 144Hz refresh rate and NQ4 AI Gen2 Processor, offering Australians a display that is as great for gaming and movies as it is for displaying art.

Now available from leading retailers and www.samsung.com/au:

Pricing is set at dealer discretion.

A display and surround sound experience for every need

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Samsung’s Q-series HW-QS700F wall mounted with Neo QLED TV. Image simulated for illustrative purposes.
Cables not shown.

Samsung’s 2025 TV line-up is bolstered by an OLED range that has doubled in size while delivering the most intensely cinematic Samsung OLED experiences yet. Also joining Samsung’s 2025 AV line-up are The Premiere 9 and The Premiere 7 ultra-short throw projectors, delivering vibrant 4K resolution on screens up to 130 inches.

Samsung Australia is rolling out a new line-up of audio solutions with two flagship soundbar models – the Q-series HW-Q990F and Q-series HW-QS700F – at the helm. Both soundbars combine state-of-the-art hardware with AI-optimised features such as Active Voice Amplifier Pro, Adaptive Sound, Q-Symphony and Wireless Dolby Atmos, designed to elevate home entertainment with incredible sound.

As the pinnacle of Samsung surround sound experiences, the Q-Series Q990F features an advanced 11.1.4 channel system, 4.0.2 channel rear speaker setup, and new Dynamic Bass Control enabling its subwoofer to be almost half the size of its predecessor without losing any power.

The Q-series QS700F convertible soundbar represents Samsung’s ongoing commitment to innovation. Whether wall-mounted or placed on a table, the QS700F will deliver the same 3.1.2 channel Dolby Atmos surround sound with a new gyro-sensor.

Available from leading retailers and www.samsung.com/au from May 2025:

Pricing is set at dealer discretion.

Delivering value through safe and connected endless entertainment experiences

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All Samsung 2025 Neo QLED and QLED models offer access to the Samsung Art Store. Image simulated for illustrative purposes. Cables not shown.

New this year, all Samsung Neo QLED and QLED models offer access to the Samsung Art Store, enabling more Australians to transform their living spaces into a personal art museum. All 2025 TVs and Projectors can also access over 100+ subscription-free Samsung TV Plus channels, and enjoy console-free gaming via Samsung Gaming Hub Samsung Daily+helps to streamline and manage daily activities including apps such as Workspace enabling productivity from the big screen, while Samsung Knox keeps user data secure with triple-layer protection. With 2025 TVs smart-hub enabled, all Matter-enabled smart devices connected via SmartThings to the Samsung TV will also be secured by Knox. Regular updates further fortify your TV, helping to protect it and your broader smart home from attacks.

“Samsung continues to be the market leader in displays because Australians trust that with every purchase, they are unlocking long-term value. With a Vision AI TV at the centre of your connected home, the more SmartThings compatible products you own and use, the smarter and more secure your home becomes, making the everyday more wonder-filled,” Mr. Gaut concluded.

For more information on Samsung’s 2025 range of AI-Powered home appliances or AV solutions, visit www.samsung.com/au

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图示：三星 Neo QLED 8K QN900F 电视 – 搭载 Vision AI 和金属边框设计。图片为模拟示意，仅供参考。

  • 三星最新研究显示，67% 的澳大利亚人认为 AI 设备在家务方面非常有用——其中 51% 的人每天会想到 AI 设备三次或以上。
  • 三星 2025 年音视频产品阵容引入 Vision AI、4K 和 8K 无线 One Connect 连接盒，以及全新的高端艺术电视选项，同时让防眩光技术和 Art Store 艺术商店更易获取。
  • 三星将 AI Home 和增强版 SmartThings 功能引入迄今为止最智能、最互联的家居解决方案阵容，提供更多增值功能。

三星电子有限公司今日正式发布其 2025 年全系列电视、音频解决方案及家用电器产品，为厨房、洗衣房和起居空间带来全新层级的智能与互联解决方案。凭借三星下一代 AI Home 和 Vision AI 创新技术、增强版 SmartThings 互联功能以及更多屏幕可访问性选项，此系列产品旨在轻松直观地融入澳大利亚的互联生活方式，为日常体验注入惊喜与便捷。

三星 2025 年产品阵容代表了其“让 AI 普及每个家庭”的愿景又一次飞跃。通过优先考虑用户安全、个性化体验和长期价值，三星的 AI 产品被设计为智能家居生态系统中的一部分，设备能够根据用户偏好进行自我调整并自动运作，帮助澳大利亚人每天节省时间。

为了突破性能极限，新品阵容中包括全球最强劲的无线手持吸尘器——Bespoke AI Jet Ultra，具备高达 400W 的吸力。此外，三星电视产品线首次通过 Neo QLED 8K QN990F 推出了全球首个 8K 无线 One Connect 连接盒；并首次将 Neo QLED 技术引入其生活方式系列产品——The Frame Pro；还发布了 Q 系列 HW-QS700F，可转换式定制音响条。借助 Vision AI 技术，这些产品为澳大利亚用户提供了更多可根据个性需求定制的选择。

“三星深知每个人的生活方式都独一无二，技术必须为其量身打造，”三星澳大利亚消费电子事业部总监 Phil Gaut 表示，“通过引入 Vision AI 和 AI Home，三星家中的更多设备将带来安全且高度个性化的体验，并持续学习用户行为，为澳大利亚人打造更美好的生活方式。”

新研究揭示：三星智能设备让日常生活充满惊喜

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三星全新 615L AI Home 对开门冰箱，配备 9 英寸 LED 显示屏及内建 SmartThings Hub，可在厨房控制所有连接设备。图片为模拟示意，仅供参考。

三星全新 AI 驱动的家电及音视频解决方案在全澳范围推出，同时发布的一项新研究显示，超过三分之一（37%）的澳大利亚人认为智能设备为家中带来了“惊喜”，这一比例与艺术（36%）和美丽的家居装饰（46%）不相上下。

对于一半的澳大利亚人（50%）来说，所谓的“惊喜”源于远程操作设备的便捷性；而对于有孩子的单亲家庭中，有 44% 的人则认为通过智能设备有望降低家庭能源账单。

澳大利亚家庭平均拥有 24 台联网设备，其中三分之二（67%）的用户相信，AI 辅助设备可以进一步帮助减轻日常精神负担，让他们有更多时间放松。事实上，超过三分之二（68%）的澳大利亚人承认，他们每天最多会想到家务四次，而其实他们更想做的是看电视（83%）、听音乐（61%）或与所爱之人共度时光（60%）。

“三星十年来一直在重新定义智能设备的角色，目标是让消费者的日常生活更轻松。我们希望让智能设备帮你想‘晚餐吃什么’或‘如何更好地清洁地板’，让你彻底省心。”三星澳大利亚消费电子事业部总监 Gaut 先生表示。“2025 年的产品阵容正是这一愿景的阶段性成果，我们的互联生态系统产品能够有效减轻心理负担，同时在日常生活中带来放松、安心、沉浸和自我表达的体验。”

“为了让更多家庭体验沉浸式观感，我们将 Neo QLED 电视扩大到 100 英寸，让每次观影都仿若影院。为了帮助用户展现个性并提升家居美感，我们将 Art Store 从 The Frame 扩展至超过 90% 的 Neo QLED 和 QLED 系列。为了保障澳大利亚人的互联家庭体验安全，我们通过 Knox 安全系统对 Bespoke 冰箱、洗衣机、干衣机及吸尘器产品进行加固，同时升级 SmartThings，让用户可以从任何地方监控并控制家中的设备。”Gaut 先生补充道。

三星家电互联生态系统为澳大利亚家庭带来便捷、关怀与节省

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三星 615L Family Hub 对开门冰箱，现已集成 AI Home，并加持 Knox 安全系统。图片为模拟示意，仅供参考。

凭借 50 年家电创新经验，三星推出 AI Home，作为迈向未来的重要一步，帮助澳大利亚人从家中实现更高效的使用体验、节能效果，以及新的关怀方式。借助边缘 AI 的本地处理能力，AI Home 设备可以根据个人习惯进行自适应，提供优化的家庭体验，适应不同生活方式。

2025 年，三星已将 AI Home 显示屏集成到更多 Bespoke AI 家电中，包括 809L Bespoke AI Family Hub™ + 和 615L AI Home 对开门冰箱。AI Home 屏幕不仅延伸了冰箱的核心功能，更使其成为智能家居控制中心，可通过 SmartThings 的 Map View 功能连接、监控并控制兼容的第三方设备。通过 AI Home 屏幕，用户还可使用如 Daily Board（每日信息板）等功能，接收个性化信息，合理安排每日行程。

Bespoke AI Jet Ultra 吸尘器具备高达 400W 吸力，是全球最强劲的无线手持吸尘器之一，搭配的 LED 数字显示屏让用户一眼即可查看吸力水平、电池剩余时间以及毛刷阻塞提示，便于维护。凭借 SmartThings 兼容性，用户还可通过智能手机管理吸尘器设置，并借助其智能自诊断功能获取定制的维护指南。

三星还将增强版 Knox 安全系统扩展至整个产品阵容，让用户在使用 AI Home 时更加安心。2025 年，Knox Matrix 的“信任链”功能已应用于 809L Bespoke AI Family Hub™ + 和 615L AI Home 对开门冰箱，用户可通过仪表盘实时监控设备的安全状态。Knox Vault 也首次应用于这些设备，用于将用户密码与认证信息存储在独立硬件芯片中，确保信息安全。

三星 2025 年 AI 驱动家电产品还配备 Smart Forward 功能，支持持续的软件更新和新功能推送，从而提升整体用户体验。通过整合以上多项前沿举措，三星旨在打造更安全、更可靠的智能家居体验，让用户在舒适与安心中尽享科技之美。

“2025 年三星的家电与音视频产品不仅单品强大，组合使用时更可释放非凡体验，凭借领先的屏幕技术，为更多澳大利亚家庭带来便捷、简单、安全与关怀。当用户接触到任意一款三星产品，便能感受到其超越基础功能的创新价值。”Gaut 先生总结道。

现已在各大零售商及 www.samsung.com/au 上市：

厨房

洗衣房

居住空间

价格由零售商自行决定。

你的专属秀场：Vision AI 开启高度个性化娱乐体验新时代

2025 年，三星连续第 19 年蝉联全球电视品牌销量冠军，推出了有史以来最强大、连接性最广、智能化最高的电视和音响解决方案系列。三星致力于让高端体验大众化，并已在旗下 Neo QLED 8K & 4K、QLED、Samsung OLED 和 The Frame 系列电视中全面集成 Vision AI 技术。

Samsung Vision AI 将 AI 增强的画质与音效相结合，实现最大化的性能表现，并带来专为用户定制的个性化体验，帮助澳大利亚消费者更深入地沉浸于内容之中，享受为他们量身打造的观影感受。借助 7 年 One UI Tizen 升级支持，Samsung 的 Vision AI 设备会根据用户喜好自动优化娱乐体验，并随时间推移变得更加智能和个性化。

“卓越的画质和沉浸式音效只是澳大利亚消费者在选购电视时的起点，”Gaut 先生表示。“如今，访问和添加应用的便利性、增强的连接功能和操作简便性变得尤为重要。Samsung Vision AI 将这些需求集于一身，通过自动化和可适应功能，重新定义三星电视的无限可能。”

Neo QLED 8K：史上最杰出的电视

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三星全新 Neo QLED 8K QN990F，配备无线 One Connect 连接盒。图片为模拟效果，仅供参考。

2025 年，三星推出两款全新 Neo QLED 8K 电视——QN990F 和 QN900F，与三星 OLED S95F 一起，领衔三星电视产品线。这一系列配备 3300 万像素，提供卓越画质、沉浸式音效和突破性的体验，全部由 Vision AI 提供支持。

2025 款 Neo QLED 8K 系列专为澳大利亚家庭设计，集成三星获奖的防眩光认证技术，在明亮或黑暗环境中均能保持惊艳的 Pantone 认证视觉效果。Neo QLED 8K 系列首次将三星 Art Store 带到 8K 屏幕，同时 Vision AI 的全新“生成壁纸”功能也首次亮相，用户可根据个人偏好创建属于自己的屏幕艺术作品。

Neo QLED 8K QN990F（85英寸、75英寸、65英寸）采用厚度仅 12.9 毫米、几乎无边框的 Infinity Air Design 设计，带来无边界的高端观影体验。其全新的无线 One Connect 连接盒，可将高达 8K 120Hz 的信号无线传输至距离电视 10 米以内的位置，简化安装过程并保持客厅整洁。

QN990F 系列搭载三星最先进的 NQ8 AI Gen3 处理器，借助 8K AI Pro 升级功能，将 SD、HD 和 4K 内容转换为三星电视中最清晰、最流畅的画质。Motion Xcelerator 240Hz 实现游戏和体育赛事的超快动态清晰度，而 AI Motion Enhancer Pro 可优化快速运动画面和字幕的流畅度，确保用户不错过任何精彩瞬间。

为满足澳洲消费者对窄边框电视的热爱，Neo QLED 8K QN900F（85英寸、75英寸、65英寸）采用金属边框设计，几乎可贴墙安装，提升家居美感。Motion Xcelerator 165Hz 带来流畅视觉和极速响应。顶部专属扬声器支持 Dolby Atmos 音效，而 Object Tracking Sound+ 技术可实现动态、真实的音效跟随屏幕画面移动。

现已在各大零售商及 www.samsung.com/au 上市：

Harvey Norman 独家发售：

  • 85英寸 Neo QLED 8K QN900F。建议零售价：$9,774
  • 75英寸 Neo QLED 8K QN900F。建议零售价：$7,244
  • 65英寸 Neo QLED 8K QN900F。建议零售价：$5,174

价格由经销商自行决定。

Neo QLED：4K AI 技术带来每一幕清晰画质

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三星新款 Neo QLED QN90F 提供从 65 英寸至 98 英寸多种规格。图片为模拟效果，仅供参考。不含电缆。

三星 2025 年的 Neo QLED 4K 产品线是迄今为止最丰富的一次，涵盖四个系列——QN90F[33]（98英寸、85英寸、75英寸、65英寸）、QN85F（85英寸、75英寸、65英寸、55英寸）、QN80F（100英寸）和 QN70F（85英寸、75英寸、65英寸、55英寸）——全系列均采用 Quantum Matrix Mini LED，实现每一幕亮度强烈、色彩精准的显示效果。

旗舰款 QN90F 配备升级版 NQ4 AI Gen3 处理器，可在播放过程中持续优化画质与音效。该处理器可将旧内容升级至 4K 分辨率，同时 Neo Quantum HDR+ 技术逐帧分析画面，提升亮度，使视觉效果更真实。Motion Xcelerator 165Hz 技术无论观看何种内容都能带来顺畅高速的运动画面，而三星防眩光技术则有效减少视觉干扰。

QN80F 和 QN70F 均采用 NQ4 AI Gen2 处理器，带来 AI 驱动的 4K 画质和优化音效，并支持 4K AI 升级和 Motion Xcelerator 144Hz，实现流畅无撕裂的游戏体验。提供超大屏版本的 QN80F（100 英寸）与 QN90F（98 英寸）更是配备了 Samsung Supersize Picture Enhancer 技术，借助 AI 保证在大屏播放内容时画面细节不丢失。

现已在主流零售商和 www.samsung.com/au 发售：

2025 年 6 月起也将在主流零售商及 www.samsung.com/au 开售：

最终零售价由零售商决定。

The Frame Pro：三星以 Neo QLED 技术革新艺术电视体验

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The Frame Pro 为三星的艺术电视系列引入了 Neo QLED 4K 技术和 4K 无线 One Connect 连接盒。图像为模拟，仅供示意。

集创新硬件与极简可自定义设计于一体，The Frame Pro（85 英寸、75 英寸、65 英寸）无论播放艺术作品还是电影内容，都能展现极致画质。升级后的 Neo QLED 4K 显示屏、强大的 NQ4 AI Gen3 处理器与 Vision AI 个性化体验相辅相成，呈现鲜艳色彩、锐利对比与深邃黑色。

The Frame Pro 是首款也是唯一一款支持 4K 无线传输的艺术电视，搭载 Wireless One Connect Box，助力客厅告别杂乱。此外，它也是三星 2025 款 The Frame 系列中唯一获得 Pantone® ArtfulColour 认证的艺术电视，无论是欣赏艺术、流媒体、游戏或观看体育赛事，都能提供自然真实的视觉体验。

其雾面显示屏获得 UL 抗眩光认证，Slim-Fit 壁挂架让电视几乎贴墙而装，如同一幅画作。

内置运动与亮度传感器，在房间无人时自动关闭电视节能。它还能根据环境光自动调节亮度与色温，带来真实自然的图像。

The Frame Pro 支持 144Hz 高刷新率，确保游戏与视频播放画面流畅；当电视进入艺术模式时，刷新率自动降低，从而节省能耗。

像 The Frame 一样，The Frame Pro 也支持多种颜色与风格的可更换边框，以满足用户不同的审美需求。

三星还进一步提升了 The Frame 生活方式电视（55 英寸、43 英寸）的性能。2025 年新增特性包括 144Hz 刷新率与 NQ4 AI Gen2 处理器，兼顾游戏、电影与艺术展示。

现已在主流零售商和 www.samsung.com/au 发售：

最终零售价由零售商决定。

满足各种需求的显示与环绕声体验

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三星 Q 系列 HW-QS700F 搭配 Neo QLED 电视壁挂展示。图像仅为模拟示意，实际电缆未展示。

三星 2025 年的电视产品阵容中，OLED 系列规模扩大了一倍，为用户带来有史以来最具影院沉浸感的 OLED 体验。同时加入的还有超短焦激光投影仪——The Premiere 9 和 The Premiere 7，可在最高达 130 英寸的画面上呈现生动的 4K 影像。

三星澳大利亚还推出了全新音频设备阵容，以两款旗舰级 Q 系列回音壁音响为主打——HW-Q990F 与 HW-QS700F。两者结合了先进硬件与 AI 优化功能，包括主动语音增强 Pro、自适应音效、Q-Symphony 协同技术与无线 Dolby Atmos 杜比全景声，为家庭娱乐带来震撼的音质提升。

HW-Q990F 是三星家庭环绕音响体验的巅峰之作，配备先进的 11.1.4 声道系统、4.0.2 后置扬声器配置，并引入全新的动态低音控制技术，让超低音喇叭体积减半却依旧保持强劲输出。

而 HW-QS700F 是一款可转换式回音壁音响，展现了三星在创新方面的持续努力。无论是壁挂还是台面摆放，QS700F 都可通过内建陀螺仪传感器，实现一致的 3.1.2 声道 Dolby Atmos 环绕音效体验。

预计 2025 年 5 月起在各大零售商和 www.samsung.com/au 上架：

定价由经销商自主决定。

通过安全连接的无尽娱乐体验提供价值

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所有三星 2025 年 Neo QLED 和 QLED 型号都可以访问三星艺术商店。图像仅为模拟示意，实际电缆未展示。

今年，所有三星 Neo QLED 和 QLED 型号都将提供访问三星艺术商店的功能，让更多澳大利亚人将他们的生活空间转变为个人艺术博物馆。所有 2025 年的电视和投影仪还可以访问超过 100 个免订阅的三星 TV Plus 频道，并通过三星 Gaming Hub 享受无主机游戏体验。Samsung Daily+ 帮助简化和管理日常活动，包括 Workspace 等应用程序，支持在大屏幕上提高工作效率；同时，三星 Knox 通过三层保护确保用户数据的安全。借助 2025 年电视的智能中心功能，所有通过 SmartThings 连接到三星电视的 Matter 支持的智能设备也将受到 Knox 的保护。定期更新进一步增强电视的安全性，帮助保护电视及整个智能家居免受攻击。

“三星继续成为显示技术的市场领导者，因为澳大利亚人信任每一次购买，都是在解锁长期价值。随着 Vision AI TV 成为智能家居的中心，您拥有和使用的 SmartThings 兼容产品越多，您的家就越智能、越安全，使日常生活更加充满惊喜。”Gaut 先生总结道。

欲了解更多关于三星 2025 年 AI 驱动的家电和 AV 解决方案的信息，请访问 www.samsung.com/au

Posted on

Smeg Australia has confirmed it will raise prices on domestic appliances starting 1st May 2025, joining other appliance brands like Haier、Beko and Worldwide Appliances in implementing price increases.

Managing Director Wayne Campbell informed retailers in an official letter that the price rise will apply to all domestic appliances.

“Please be advised Smeg Australia will implement a price rise across Domestic Appliances effective 1st May 2025.”

smeg_fridge.png

Rising Costs Prompt Pricing Adjustments

In the letter, Campbell cited global economic conditions and foreign exchange pressures as key reasons for the increased costs, stating the company has no alternative but to adjust pricing.

“The current global economic conditions and impacts on exchange rates have unfortunately continued to increase costs within the business and leave us no alternative but to implement a price rise to the market.”

Despite the challenges, Smeg intends to continue refining its operations and maintaining competitiveness for its business partners.

“Smeg Australia will continue to analyse the business, improve efficiencies, and strive to ensure that we remain competitive and add value to our business partners.”

Scope and Range of the Increases

The price rise will apply across both major and small domestic appliances, with variations depending on product category. The updated price list will be distributed by the end of March 2025 and effective from 1st May.

“The 1st May 2025 price rise will cover Major and Small domestic appliances and vary across products.”

“The updated price list will be available for distribution by the end of March 2025 and will be effective from 1 May 2025.”

Industry-Wide Pricing Shifts

Smeg’s move is part of a broader trend across the home appliance industry:

  • Beko: Price increase of approximately 5–6% effective 7 April 2025, depending on product and category.
  • Worldwide Appliances (distributor of Everdure, Omega Altise, Robinhood): Prices increased by 8–15% from 1 March 2025.

JB Hi-Fi CEO Terry Smart recently predicted similar price hikes across the market due to the weakening Australian dollar.

“We are starting to hear from suppliers about price rises, mainly from home appliance suppliers due to the big and bulky product.”

Final Note

In closing, Campbell thanked retailers for their understanding and continued support of the Smeg brand.

“Smeg Aust appreciates your cooperation and understanding to the necessity of this price rise and would like to thank you for your loyalty and continued support of the Smeg brand.”

As global supply chain and currency issues persist, price adjustments in the appliance market appear inevitable. Both retailers and consumers should be prepared for ongoing shifts.

Smeg Australia已宣布自2025年5月1日起调涨家用电器产品价格，成为继Haier、Beko、Worldwide Appliances等品牌之后，又一家加入涨价行列的家电企业。

Smeg Australia董事总经理Wayne Campbell正式致信零售商，通知其将自2025年5月1日起对所有家用电器产品进行价格调整。

“请注意，Smeg Australia将于2025年5月1日起，对家用电器产品实施价格上涨。”

smeg_fridge.png

成本上涨推动价格调整

Wayne Campbell在信中指出，由于全球经济形势变化及汇率波动导致成本持续上升，公司别无选择，只能通过调价应对。

“不幸的是，当前的全球经济状况和对汇率的影响继续增加了企业内部的成本，别无选择，只能实施市场价格上涨。”

尽管面临成本压力，Smeg表示将继续优化业务流程，提升效率，以保持竞争力，并为合作伙伴持续创造价值。

“Smeg Australia将继续分析业务，提高效率，并努力确保我们保持竞争力并为我们的业务合作伙伴增加价值。”

涨价幅度及范围

这次价格调整将涵盖所有大型及小型家用电器，具体涨幅将在不同产品类别中有所差异。据悉，Smeg正逐类评估产品，完整的价格表预计将在2025年3月底前发布，并自5月1日起生效。

“2025年5月1日，价格上涨将涵盖专业和小型家用电器，并在产品中有所不同。”

“更新的价格列表将在2025年3月底之前发行，并将从2025年5月1日生效。”

家电行业普遍面临涨价

Smeg的价格调整并非个案，近期多家厂商已陆续宣布涨价：

  • Beko：于2025年4月7日调价，涨幅约为5%至6%，依产品及类别不同而异。
  • Worldwide Appliances（代理Everdure、Omega Altise、Robinhood）：已于2025年3月1日上调价格，幅度介于8%至15%。

JB Hi-Fi首席执行官Terry Smart也在近期的业绩通话中表示，由于澳元走软，市场上家电类产品普遍将面临价格上涨。

“我们开始从供应商那里听到价格上涨，这主要是由于大型和笨重的产品而从家庭设备供应商那里上升。”

写在最后

Smeg Australia在信末感谢了合作伙伴的理解与支持，并强调此次价格调整的必要性。

“Smeg Aust感谢您的合作和理解，这是这个价格上涨的必要性，并感谢您对Smeg品牌的忠诚和持续支持。”

在全球供应链动荡和汇率波动的大背景下，家电市场价格波动已成趋势。消费者和零售商或需提前准备，以应对即将到来的调整潮。

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